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Katy Ursta

Storytelling, strategy, and real-life conversations for women building businesses in a new season.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues8Founded3 months agoLast Issue6 days ago
Active

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Latest Issues

How to Use AI Without Sounding Like Everyone Else

Late last night, I drove home from giving a keynote about 4 hours from my home, with this alarming thought that I couldn’t shake. In a room filled with over 300 female business professionals, the strongest commonality between every sing...

6 days ago
4
3

Somewhere Along the Way, Success Started Feeling Like A Performance

A few months ago, my social media algorithm completely changed.

Not because I intentionally rebranded.
Not because I pivoted my business.
Not because I was trying to grow a new audience.

But because I got sick.

After receiving a...

13 days ago
8

I Didn’t Know a Bedtime Story Would Carry Me Through Cancer

The night before my boys were born, I packed this book in my overnight suitcase.

I tucked it under their blankies and their going-home outfits (which both ended up being too big). It was under all the “necessary postpartum must haves” a...

16 days ago
8
3

The Women Who “Do It All” Are Reaching a Breaking Point

In October, my body quite literally broke. At least that’s the only way I know how to explain it.

But it was more than that.

Extreme exhaustion and dependency of caffeine, sleeping during the day just to function, a body that couldn...

20 days ago
10
6

When You Can’t See Clearly, You Start Living Differently

Months ago, I began to experience horrific double vision.

Not the kind you brush off.

Not the kind that’s just a little inconvenient.

The kind that full out stops you.

And sends you down the winding road of testing, more testing, and...

23 days ago
12
5

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  • Katy Ursta

    Helping women build businesses that work in real life not just on their best days. Storytelling that sells, sustainable strategy, and faith-rooted leadership. Navigating__ | Wife | Mom | Cancer survivor.

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