Katya Varbanova's Substack
Katya Varbanova (Katya.com)Essays on culture, business, marketing, and AI to turn attention into authority and income. No fluff. Just foresight.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Founded | 9 months ago | Last Issue | 8 months ago |
| Active | |||||
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theofficialkatya.substack.comLatest Issues
The Psychology of Iconic Brands: The Traitors' Branding Playbook
From the very first episode of The Traitors I saw, I’ve been obsessed with both the UK and US versions (there’s an Australian one too).
Not just because I am fascinated by reality TV, but because it’s one of the best examples of modern bra...
The Psychology of Viral Content: What Makes People Hit “Share”
Ever posted something genuinely smart or helpful and watched it flop, while someone else posted a blurry screenshot of a text message and it hit 2 million views?
Congrats, you witnessed the difference between valuable content and shareable...
The Brooklyn Beckham Fallout Isn’t Family Drama. It’s a Case Study in Narrative Control.
Brooklyn Beckham recently dropped the PR bomb of the year, and while most people think it’s just family drama, it was actually an empire brand rupture.
One that’s going to polarize audiences, generate mountains of social discussion, and le...
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Authors
The writers behind this newsletter.
Authority, Personal Branding & Business Advisor to CEOs & Public Figures. Student of human behavior. ★ Deep dives on Culture, Business, Marketing & AI ★ CEO @ Viral Marketing Stars® (25,000+ clients)
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