
Growth is a choice. Every Tuesday, the full essay — not the LinkedIn short version — for founders building idea-led firms. Research, data, consulting, creative. Free, weekly, and written to be read once and used all week.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 122 | Subscribers | Read | keithbossey.substack.com |
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The debate running through market research right now isn’t the one that should be happening.
You are not selling help anymore. You are selling judgment. That changes where you aim.
There is a familiar pattern playing out right now, and it is worth naming.
Every so often someone asks me the same question. Why do you give away all of your thinking? Why publish the frameworks, the models, the strategy notes? Why not keep it behind a paywall?
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
Growth is a choice. Movement is the barometer. I write for founders of idea-led firms — research, data, consulting, creative — who are trying to grow without becoming something they don’t recognize. 30 years in the work. Full essays every Tuesday.
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