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Hello Operator

Paul Stansik

Leadership and operating philosophy for investors and investor-backed executives. Written by a private equity operating partner.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues122Founded4 years agoLast Issue19 days ago
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Latest Issues

Capturing Demand

Your CMO should be able to walk into your next board meeting and answer three questions without looking at a dashboard and without looking at their notes:

  • How many high-intent inbound leads/hand-raisers did we create last month?

  • W...

19 days ago
21
1

Make Friends With Your Market

It’s springtime. Which means it’s officially conference season.

I spent this past weekend manning a booth in Detroit with one of our portfolio companies. And during the show, I noticed a consistent pattern of behavior that I see way too o...

a month ago
21
1

Why Your Demos Are Losing You Deals

Most software demos fail for one reason: the person running the demo decides what to show before the prospect ever joins the call.

The underlying problem here is how the demo-er make that decision. It’s not based on what the prospect told...

2 months ago
17
2

Sell The Meeting. Not the Product.

Man, this email made me feel great.

And it reinforces a super-important idea re: what it takes to create more leads:

"Sell the meeting. Not the product."

See, when you cold call someone, they aren't thinking about whether they want to...

2 months ago
23

How to Improve Performance

  1. 95%+ of business problems have been solved before. The hard part isn’t figuring out what to do. The hard part is making it actually happen.

  2. If you can find non-annoying ways to keep reminding people (over and over) of something yo...

3 months ago
17
1

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Authors

The writers behind this newsletter.

  • Paul Stansik

    PE Operating Partner from Chicago. Helping emerging tech companies finish what the founder started. And writing about what seems to work. Views my own. Not investment advice.

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