
Living somewhere between minimalism and maximalism. Always thinking about the HOW of fashion.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 157 | Founded | 3 years ago | Last Issue | 46 hours ago |
| Active | |||||

There’s a new obsession in my closet. Suddenly, and without a strong origin, I’ve become completely fixated on tube tops.
TUBE TOP // PANTS // FLIP FLOPS // TOTE (more to come on this cutie!)
Perhaps rooted in the 90s nostalgia but, fran...
Welcome to the very best month of the year; JUNE! Am I biased because my birthday is in June1? Yes! Also I mentioned that I’m a summer girl so I love June because it’s the start to summer, but the kind of summer when we are all still excite...
Today marks the unofficial start to summer. For my U.S. readers, it’s the Memorial Day holiday and my kids finished school on Friday so there’s a real school’s out for summer feeling in my house. I know that there are plenty of places where...
The most underrated quality a piece of clothing can have
What’s on your list of considerations when you are buying a new piece? There are some obvious answer that come to mind, but I’d like to submit a new consideration, something that has...
How I stopped buying more and started buying better (and fewer)
It all started with Margo. I fell in love with the t-shirt but it felt undeserving of the price. Afterall I could buy a $10 t-shirt from Target for the same result, right? Als...
Subscribers, engagement, traffic and sponsorship for Midimalist.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
I like to think about trends, write about fashion, shop for clothes.
Fashion writer and communications executive. Formerly at Net-a-Porter, David Yurman, and Rosetta Getty. Trying to make sense of the industry—and my own closet—one post at a time.
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