Brand Desire: Insights for Brand Leaders
Kevin PerlmutterWelcome to Brand Desire - Subscribe for free. Spark Desire for Your Brand.
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|---|---|---|---|---|---|
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
A Line Brand Leaders Shouldn't Cross
There’s a Do Not Cross Line you should be aware of. It’s the line between things that improve the customer experiences and things that degrade the customer experience.
New Research on Brand Loyalty Drivers
## Expectations of Brands Are Increasing
Reflecting on What Matters Most
## When you think about this past year, what comes to mind?
How Customer Feedback Reveals Your Competitive Advantage
## Do you want to know your brand’s greatest competitive advantage?
Authors
The writers behind this newsletter.
You're curious, aren't you? About how to get more people interested in your brand. I work with Brand Leaders to help them ignite customer interest by understanding and addressing the emotional motivations of the people who their brand is for.
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