Brand Desire: Insights for Brand Leaders
Kevin PerlmutterWelcome to Brand Desire - Subscribe for free. Spark Desire for Your Brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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Brand Evolution vs. Brand Solution
Ok, I’ll admit it… I’m a perfectionist. It’s at the core of my inner-instinct. However, I’ve learned there’s something else that’s more powerful. It’s the conscious and continuous effort we put into improving.
Mark Twain said, “Continuo...
What Drives Your Brand Loyalty?
Hi, my name is Kevin, and I am loyal to Bose. How many brands can you say that about?
Brand loyalty is not something we often think about, but it’s something that we feel. Instinctively, we gravitate toward things that make us feel good, a...
How Much Do Brand Experience Details Matter?
You know that feeling you get when someone shows how much they care?
It’s like when you see a barista take the time to create that milk foam design on your cappuccino. That feeling happens when someone’s attention to detail is so present...
Beware of the Golden Circle
We were standing at the books-for-sale table. He was raving about that book and its golden circle. I said, “Who?” He said, “excuse me?” Then, this happened...
I repeated, “Who. The golden circle is missing Who.
Where is Who?”
“What’s...
What is Emotional Branding?
Do you truly understand Emotional Branding?
Focusing on your brand’s benefits and connecting emotionally has always been a top priority. However, to this day, business and brand leaders ask me, “what emotion should our brand stand for?” My...
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| Subscribers | Engagement | 60 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
You're curious, aren't you? About how to get more people interested in your brand. I work with Brand Leaders to help them ignite customer interest by understanding and addressing the emotional motivations of the people who their brand is for.
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