Kids Media Club
Kids Media Club, Andy Williams, Emily Horgan, Jo RedfernThis is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 10 months ago | Last Issue | 7 days ago |
| Active | |||||
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kmcpc.substack.comLatest Issues
Access, algorithms and the value of kids audiences
This week: we are all ‘back in the room’ for the first time in weeks to hear about Emily’s trip to ACCS in Coffs Harbour and her view of the country’s YouTube creator ecosystem. One of her takeaways relates to a simple use of language, but...
Dispatches from the Australian Children’s Content Summit
Australia is experiencing similar challenges in its kids media market that others are undergoing, the traditional funding model has thinned, the YouTube creator economy is expanding, and somewhere in the middle the ACCS is inserting itself...
YouTube to toy aisle, Bonkers Toys on digital fandoms.
This week, with Emily still in Australia, Andy and Jo continue their toy industry run with guests from Bonkers Toys, Lisa Wright, Head of Licensing, and Julie Splendoria, VP of Marketing. We trace an arc from Slither.io and JoJo Siwa’s bow...
Bluey 3D splits opinion, does Coco need a sequel and do you know Oswald?
This week: Emily is on her way to Australia, so Andy and Jo are in charge of the podcast studio, complete with a new button for playing in clips. The result is a multimedia episode looking at the latest in the kids and family animation busi...
Fast fashion comes to toys? The industry's 2026 purple patch
In many previous purple patches, one breakout product created supply chain chaos and everyone chased stock. However something is different now according to John Baulch. John named four or five categories firing at the same time - from Squis...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Kids Media Club.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
Producer and director, podcast host, aspiring artist, and dad of three girls.
Independent kids media consultant
Digital media and youth strategist | Audience growth and revenue strategy for Entertainment and Sports on YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
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