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This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.

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Latest Issues

The Business of Children's Media Summit comes to Dublin on 12 November

This week: Two mini episodes for the price of one. Emily and Andy celebrate the launch the Business of Children’s Media Summit with Denis Crushell from Precisify (there’s a link to buy tickets further down), then they pick apart Jeffrey Kat...

8 days ago
2
1

The Paramount-Warner merger, and it’s no longer enough just to be on YouTube

This week the great big studio merger moved a step closer to completion as California Attorney General Rob Bonta - who had sought meaningful restrictions and compensation commitments - eased objections following a standoff in which Paramoun...

14 days ago
1

Kids Content Performance Report: Cocomelon slips and the pipeline question grows

LISTEN TO THE EPISODE HERE

This week: Cocomelon drops out of the top 10 for the first time, live action series get their debut analysis, and a familiar question underpins the rankings - just where is the next kids IP success coming from?...

22 days ago
2

Access, algorithms and the value of kids audiences

This week: we are all ‘back in the room’ for the first time in weeks to hear about Emily’s trip to ACCS in Coffs Harbour and her view of the country’s YouTube creator ecosystem. One of her takeaways relates to a simple use of language, but...

a month ago
3
1

Dispatches from the Australian Children’s Content Summit

Australia is experiencing similar challenges in its kids media market that others are undergoing, the traditional funding model has thinned, the YouTube creator economy is expanding, and somewhere in the middle the ACCS is inserting itself...

a month ago
5

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Authors

The writers behind this newsletter.

  • Kids Media Club

    This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.

  • Andy Williams

    Producer and director, podcast host, aspiring artist, and dad of three girls.

  • Emily Horgan

    Independent kids media consultant

  • Jo Redfern

    Digital media and youth strategist | Audience growth and revenue strategy for Entertainment and Sports on YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media

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