Kids Media Club
Kids Media Club, Jo RedfernThis is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 6 months ago | Last Issue | 9 days ago |
| Active | |||||
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kmcpc.substack.comLatest Issues
Why ad dollars haven’t followed kids audiences, and how to fix it - with WildBrain Media Solutions
This week: The episode features Emma Witkowski, VP of Media Solutions at WildBrain Media Solutions, on why advertising money has not followed the kids audiences to YouTube and FAST, what COPPA 2.0 compliance means for brands in 2026, and wh...
KMC revisited - safe social and the regulation question
This week: A compilation revisiting two of our most popular conversations around kids’ online safety, with Ashley Mady, President of Zigazoo, and Chris Heatherly, former General Manager of Club Penguin at Disney.
Governments across the wo...
What does a kids TV network look like in 2026?
The Kids Media Club Podcast and are partnering with WildBrain Media Solutions to go deep on where kids and families are watching in 2026 and why the advertising industry has not caught up. We appreciate their support in keeping our work ac...
Indie animation finds its audience: YouTube’s data and Strawberry Vampire
This week: With Jo away at StreamTV, Andy and Emily take the reins. Part 1 breaks down YouTube’s Culture & Trends report on independent animation and what the Tiny Chef story tells us about building an ecosystem around an IP.
Part 2 feat...
When the toy comes first: Deddy Bears and the case for building IP backwards
We’re thrilled that this week’s newsletter is brought to you by creepy-cute collectible brand Deddy Bears, a brilliant case study in fandom, good story, design and entrepreneurship. The brand has sold 10 million units across 50 countries an...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Kids Media Club.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
Digital media and youth strategist | Audience growth and revenue strategy for Sports and Entertainment | YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
Frequently Asked Questions
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You can find recent issues that have been published by Kids Media Club on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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