Kids Media Club
Kids Media Club, Andy Williams, Emily Horgan, Jo RedfernThis is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Subscribers | Read | kmcpc.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Indie animation finds its audience: YouTube’s data and Strawberry Vampire
This week: With Jo away at StreamTV, Andy and Emily take the reins. Part 1 breaks down YouTube’s Culture & Trends report on independent animation and what the Tiny Chef story tells us about building an ecosystem around an IP.
When the toy comes first: Deddy Bears and the case for building IP backwards
We’re thrilled that this week’s newsletter is brought to you by creepy-cute collectible brand Deddy Bears, a brilliant case study in fandom, good story, design and entrepreneurship. The brand has sold 10 million units across 50 countries an...
A new era for BBC? Netflix swoops on Danny Go! and why original IP is not dead yet
This week: With Emily otherwise engaged, Jo and Andy cover the BBC’s appointment of a new Director General from Google, the news that YouTube kids show Danny Go! has been picked up by Netflix and encouraging signs for original IP at the box...
Zigazoo and the case for building better spaces online
This week: At a time when social media is having its “tobacco moment”, Ashley Mady, President of Zigazoo, joined us to discuss how their platform built for kids has grown to 10 million users, what its moderation model looks like and why ban...
Authors
The writers behind this newsletter.
This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
Producer and director, podcast host, aspiring artist, and dad of three girls.
Independent kids media consultant
Digital media and youth strategist | Audience growth and revenue strategy for Sports and Entertainment | YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
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