Kids Media Club
Kids Media Club, Emily Horgan, Jo Redfern, Andy WilliamsThis is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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kmcpc.substack.comLatest Issues
Reach is not a relationship. Trust carries the value in kids media
Emma returns to the podcast after an exchange between Emma and Jo on the value of trust in the family market became worthy of a much broader conversation.
What’s happening: Trust in kids media once sat with broadcasters, who set curation...
Beyond dwell time: measuring what kids do next?
The TL:DR - most MIPJUNIOR conversations focus on how to get a show made. Jon wants to consider a different question. If the industry measures only completion rates and dwell time in order to decide where the money goes - shouldn’t we at le...
Special episode: Moonbug's model reversal - from YouTube TO the big screen
This episode of the Kids Media Club Podcast is sponsored by Moonbug Entertainment. Thanks Moonbug for supporting conversations which keep the kids media industry moving forward.
This week: In a special MIP Junior episode, Andy, Emily and J...
The Business of Children's Media Summit comes to Dublin on 12 November
This week: Two mini episodes for the price of one. Emily and Andy celebrate the launch the Business of Children’s Media Summit with Denis Crushell from Precisify (there’s a link to buy tickets further down), then they pick apart Jeffrey Kat...
The Paramount-Warner merger, and it’s no longer enough just to be on YouTube
This week the great big studio merger moved a step closer to completion as California Attorney General Rob Bonta - who had sought meaningful restrictions and compensation commitments - eased objections following a standoff in which Paramoun...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
This is the substack for the Kids Media Club Podcast. Here’s where you find posts about the weekly podcast along with articles and videos we find interesting. Any support is appreciated.
Independent kids media consultant
Digital media and youth strategist | Audience growth and revenue strategy for Entertainment and Sports on YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
Producer and director, podcast host, aspiring artist, and dad of three girls.
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