Killada's Substack
Building with IntentEverything about technology business
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | 3 years ago | Last Issue | 14 days ago |
| Active | |||||
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killada.substack.comLatest Issues
How Founders Actually Validate GTM (Not Just Talk About It)
I joined a Series A startup as their GTM lead, and now I run fractional GTM for early-stage teams that can’t afford to guess. Over and over, I’ve watched “go-to-market strategy” get reduced to a pretty slide, when in reality, it’s a set of...
Inside the Startup Betting That Self-Driving Cars Will be adopted Faster in Latin America Than Europe
By Amrutha Killada, May 2026
In the global race to build self-driving cars, the spotlight rarely strays far from San Francisco, Shenzhen, or Munich. Billions of dollars, elite engineering teams, and regulatory chess matches dominate...
Who Decides What's Good?
Nobody in tech agrees on what taste is. But everyone agrees it matters now.
That’s a tell.
When an industry suddenly discovers a value it can’t define, it usually means one of two things: either something important is genuinely emerging,...
Stop Hiring for Culture Fit. You're Just Hiring Yourself Again.
Here’s a sentence every early-stage founder has said out loud, usually after a third interview: “They’re just not a culture fit.”
What they usually mean: “They’re not like us.”
And that’s exactly the problem.
Early startup teams are almo...
The evolution of "Build in public" trend
Published April 2026
Somewhere right now, a founder is doing $50K MRR. No Twitter thread. No “Day 1 of building X.” No follower count milestone post. You’ve never heard of them. And that’s exactly why they’re winning.
For the last five ye...
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The writers behind this newsletter.
Deep-dive conversations with founders on product, growth, and hard-earned lessons. By Lakshmi Amrutha Killada | Founder, MIT Engineer, and Startup Operator.
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