Follower to Client
Cath Reohorn, Rob Riker, Peter ReginellaHow online health and fitness coaches turn an audience of under 100k into consistent client enquiries - with content engineered for depth. Real frameworks, swipes and templates every Wednesday, drawn from copy we write for real coaching businesses.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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catherinereohorn.substack.comLatest Issues
7 Problems Squeezing Online Coaches Right Now
If you run an online health or fitness business and the last year has felt harder than it should, I want to start with this:
It isn’t just you.
I work with coaches every day, and I’m seeing the same pattern across the board.
Good coach...
I don’t need accountability. I need enthusiasm.
If you hired me to write your VSL, I could get it done in a weekend, and it would convert like a red hot bastard.
…Last month I wrote my own.
…And the month before, and the month before that, actually…
I’m on version 8 or so.
In the pi...
I just wrote a bunch of ads for a brand new offer that we had zero data for
My friends over at Digital Bear Design have an absolutely awesome offer running at the moment: their AI visibility audit.
Basically, you spend 2 minutes giving them a few bits of info, and within 24 hours they’ve done their research on wha...
4 Reasons I just axed an offer that brought me £63,463 ($84,287) to date.
Way back in the day, like 2018, I was subscribed to a fitness marketing newsletter from Jon Goodman. It was printed, shipped from Canada to the UK, where I am, and landed with a giant ring-bound file of material. I loved it.
Then one day,...
Yesterday I trained my team on how to write ads - here’s what I gave them
We’re not known for ads.
We do offer them, but no one thinks of us as an ads agency.
They come for the strategy, the copy, the conversion work…
But ads are part of that process.
And historically, I’ve always written client ads myself....
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Authors
The writers behind this newsletter.
Founder of Kind Copy. Writing for online health & fitness coaches. Currently writing my first non-fiction book.
Relationship-building advice is broken 💀 I became friends with major creators online. Now I write about how it actually works, & it's not just "add value and be yourself" | Get creators you respect to like you & actively help you succeed
I show creators how to turn email into sales - even with a small list - by focusing on what actually converts (not funnels, algorithms, or waiting to “get bigger”) | Built from real-world testing | Subscribe for daily tips and strategies 👇
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