Follower to Client
Cath Reohorn, Peter Reginella, Rob RikerHow online health and fitness coaches turn an audience of under 100k into consistent client enquiries - with content engineered for depth. Real frameworks, swipes and templates every Wednesday, drawn from copy we write for real coaching businesses.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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catherinereohorn.substack.comLatest Issues
List-Growth Secrets From a Former Mechanic Turned Email Copywriter
On Thursday last week, I had the absolute privilege of sitting down with - a former licensed mechanic turned direct-response copy pro.
Pete has built out his client funnel from incredibly elegant solutions, and a couple of key principles...
I ran an impromptu training on packaging & positioning your offer and barely promoted it so now I’m offering the replay
Coaches love self-improvement.
They’re dedicated and committed to their craft - and they are generous about sharing what they know. But sooner or later, that causes huge problems in their business. Because they’ve changed - but the way the...
If social media has become something you “have to do” but don’t really enjoy - here’s an alternative.
Most coaches don’t struggle with consistency. They’re the kind of people if you told them “you need to tick this box every day” - they will. Almost always - the ability to commit to something, go all in like this - is a HUGE advantage. But...
"I'm 99% sure we mathematically can't fix this with copy"
Friday night, 8:13pm.
I sent my sister a text about a client issue that had been on my mind.
One of our longest-term client had a falling click rate in their emails - so obviously, I’m obsessing about fixing that number.
You might think:...
5 Real Problems I Solved For Coaches In The Last Year (That Weren’t About “Better Copy”)
Last year, I had a client win that was worth about £100,000 a year to their business (around $135K). I didn’t write a word of new copy to make it happen.
But that’s what the coach came to buy… “better” copy.
A punchier headline. A more co...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Follower to Client.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Kind Copy. Writing for online health & fitness coaches. Currently writing my first non-fiction book.
I show creators how to turn email into sales - even with a small list - by focusing on what actually converts (not funnels, algorithms, or waiting to “get bigger”) | Built from real-world testing | Subscribe for daily tips and strategies \ud83d\udc47
Relationship-building advice is broken \ud83d\udc80 I became friends with major creators online. Now I write about how it actually works, & it's not just "add value and be yourself" | Get creators you respect to like you & actively help you succeed
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