Reletter
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Follower to Client

Cath Reohorn, Rob Riker

How online health and fitness coaches turn an audience of under 100k into consistent client enquiries - with content engineered for depth. Real frameworks, swipes and templates every Wednesday, drawn from copy we write for real coaching businesses.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues86Founded5 years agoLast Issue7 days ago
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catherinereohorn.substack.com
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Latest Issues

"Why aren't they buying yet?"

Coaches don't need more followers. You need better marketing to the ones already watching. Follower to Client delivers weekly insights, paired with proven frameworks, swipes and templates from inside the fitness coaching businesses we write...

7 days ago

A coaching lead magnet should be diagnostic

Most coaches have a messed up view on lead magnets because they think it should get an email address. Once it’s done that - they consider it successful - the free gift has done it’s job. But lead magnets are not created equally.

Some lead...

14 days ago
2

How health and fitness coaches can build high trust relationships with comments (and courage!)

Get more from Cath Reohorn in the Substack app

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21 days ago
4

5 Absurdly Common Mistakes Coaches Make When Turning Their Followers Into Clients

Coaches don't need more followers. You need better marketing to the ones already watching. Follower to Client delivers weekly insights, paired with proven frameworks, swipes and templates from inside the fitness coaching businesses we write...

21 days ago
1
3

This quick once-a-week process was a gamechanger for building the right kind of business for me

One thing you may not know about me:

I have a part of my brain missing.

I know that sounds like the start of a joke… But it’s true.

It’s one of the reasons why my memory is so bad - along with ripping ADHD…

So I live and die by the sys...

a month ago
1

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Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Follower to Client.

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Authors

The writers behind this newsletter.

  • Cath Reohorn

    Founder of Kind Copy. Writing for online health & fitness coaches. Currently writing my first non-fiction book.

  • Rob Riker

    Relationship-building advice is broken \ud83d\udc80 I became friends with major creators online. Now I write about how it actually works, & it's not just "add value and be yourself" | Get creators you respect to like you & actively help you succeed

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    Frequently Asked Questions

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    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Follower to Client using the contact information provided and ask for a copy of their media kit.

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