Kosi Coso
AllieA newsletter that arms you with nutritious insight into culture and trends from a brand strategist’s point of view. Currently focused on sociocultural phenomena circulating Seoul. A weekly read for those who want to engage with life to the fullest.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 4 years ago | Last Issue | 2 years ago |
| Active | |||||
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kosicoso.substack.comLatest Issues
Why Seoul’s sweet tooth is getting bigger
Shinsegae Gangnam’s B1 floor is a hodgepodge of food vendors, meandering gazes, riveting scents, outstretched hands. Such chaotic energy reflects Shinsegae’s reputation as the nation’s number one department store. The retailer recorded 11.1...
How sweet is freedom
A mantra of freedom, an incantation for emancipation. This is precisely what “How Sweet”, NewJeans’ latest single, is. Freedom from what? Or freedom to do what? Listen to—no, indulge yourself in—the song first and then follow along as I exp...
Why cute sells
If there’s anything that should catch your eye when you’re walking through Seoul, it should be the cute keychains dangling in twos, threes, fives (or even more!) from handbags, backpacks, jeans, belts, iPhones. Hello Kitty might find itself...
Why I think MIN HEE JIN is _____
*this post does not address legal issues as HYBE has yet to fully disclose evidence against Min
Now, where to start with this Hitman Bang vs. Min Hee Jin fiasco. It’s a mess so let’s clarify who’s arguing what:
Bang: Min Hee Jin conspir...
The NewJeans Omniverse
We all love NewJeans. They’re so fresh, so clean and the physical manifestation of everything we could’ve wished for as a 90s kid. What a lot of us don’t quite get though is how their omniverse comes full circle—what does OMG’s asylum have...
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