Kovos laukas - smegenys
Kęstutis GečasKaip komunikacija kuria konkurencinį pranašumą rinkoje ir padeda laimėti
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 45 |
| Subscribers | Read | kstutisgeas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Nr.111. „Priešas už vartų“, II dalis. Kova su neviltimi ir bejėgiškumu
Prieš metus teko rašyti: Kaip kalbėti, kai priešas už vartų? Visuomenės mobilizacija nesukeliant panikos. Atėjo laikas antrai daliai, pratęsimui.
Nr.78. Kaip kalbėti, kai priešas už vartų? Visuomenės mobilizacija nesukeliant panikos
Šitas tekstas buvo publikuotas prieš metus, bet, matant valstybės pareigūnų ir politikų diskusijas, verta pakartoti.
Nr.110. Prometėjo ir kiti mitai verslo komunikacijos kovos lauke
Verslo pasaulis keičiasi greičiau nei bet kada anksčiau, tačiau mūsų mąstymas lieka toks pat kaip prieš šimtus ar net tūkstančius metų. Nors tikime esantys modernūs, racionalūs ir duomenimis grįsti sprendimų priėmėjai, realybėje mūsų suvoki...
Nr.109. Inercija – fundamentali jėga komunikacijoje, daranti nematomą įtaką viešajai erdvei
Kiekvieną kartą, kai tenka valdyti valtį ar laivą, neišvengiamai reikia sau priminti – vandens transporto priemonės yra labai inertiškos lyginant su jų ratuotomis sesėmis sausumoje. Vandenyje viskas turi būti planuojama ir veikiama iš ankst...
Authors
The writers behind this newsletter.
Kovos laukas - smegenys. Komunikacija, verslas, žiniasklaida, visuomenė.
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