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Il venerdì di [mini]marketing

Gianluca Diegoli

La newsletter su marketing, consumismo e altre cose divertenti. Scritta da Gianluca Diegoli.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues377SubscribersRead lettera.minimarketing.it

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

[È venerdì] Tutti vendono tutto

Ero nella sala di attesa per una visita dermatologica e sono stato preceduto da un piccolo sciame di informatori del farmaco, una di quelle definizioni ipocrite del marketing farmaceutico, che nonostante lavorino – ipotizzo – per case (perc...

14 days ago
16
0

[È venerdì] Elf on the Shelf: quando una finta tradizione nordica diventa una nuova routine di marketing

Non dico attivare una personalizzazione one to one, come si legge nelle tesi e nei paper delle piattaforme di marketing automation, Italo, ma invitarmi a scoprire la regione dove vivo da mezzo secolo, essù.

21 days ago
22
8

[È venerdì] Ci serve ancora un nuovo modello di funnel?

Ho preso un raffreddore e il Vick Sinex lo trovo solo in modalità “naturale” – volevo quello chimico. Del resto compete sullo scaffale con “Rinazina Spray nasale con acqua di mare ed eucalipto. Dispositivo medico. SENZA MEDICINALI”. Come fa...

a month ago
17
2

Authors

The writers behind this newsletter.

  • Gianluca Diegoli

    autore di «Seguimi!» e «Svuota il carrello» per UTET e altre cose di carta | marketing advisor | prof di marketing | contatto: gianluca @ diegoli . com | https://lettera.minimarketing.it

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