La Mente del Lusso
Manuela SommaOgni settimana analizzo una campagna o una scelta comunicativa dei grandi brand del lusso e spiego il meccanismo cognitivo che la rende irresistibile. Neuromarketing applicato alla moda e al lusso — per capire perché desideri quello che desideri.
| Platform |  | Pricing | Only free issues | Issues | 1 |
|---|---|---|---|---|---|
| Founded | 21 days ago | Last Issue | 13 days ago | Active | |
| Language |  Italian | ||||
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sommamanuela.substack.comLatest Issues
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Ho studiato all'Accademia del Lusso di Milano, al Vogue College di Madrid e ho un master al Sole 24 Ore. Poi ho scoperto il neuromarketing e la cultural strategy e non riesco più a guardare una campagna Chanel senza chiedermi perché funziona.
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