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La Onda by Sandra Velasquez

Sandra Velasquez

I share resources, advice, and lessons from my own journey as I build Nopalera in real time.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues54Founded2 years agoLast Issue2 months ago
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Latest Issues

Trust yourself.

Damn, why is this so hard?

Since childhood we’ve been taught to seek external validation. From good grades in school to promotions in the workplace.

La Onda by Sandra Velasquez is a reader-supported publication. To receive new posts and...

2 months ago
12

The True Cost of Fundraising

It has been a little over 2 weeks since I closed our $4M Series A led by Morgan Stanley.

I have considered writing about this experience for educational purposes, but it has taken me this long to fully process it. Not to mention, once...

5 months ago
24

It's supposed to be hard. Nothing's wrong.

Dear Founders,

Allow me to double click on the old saying: “If it were easy, everyone would be doing it.”

La Onda by Sandra Velasquez is a reader-supported publication. To receive new posts and support my work, consider becoming a free or...

7 months ago
4

New Systems, New You.

Hello fellow founders,

I hope you are all preparing to enjoy Benito Bowl today. What a historic moment. I can’t wait to witness it.

La Onda by Sandra Velasquez is a reader-supported publication. To receive new posts and support my work, c...

7 months ago
7

Five years + The Ability to Hold Two Truths.

Hello All,

It has been too long.

I’ve been deep in fundraising for two years. It has left little room for anything else.

Today, my brand Nopalera turns 5. So much has changed but some things are still the same.

(Pic of me in my Broo...

10 months ago
8

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  • Sandra Velasquez

    Sandra Velasquez is the CEO and Founder of Nopalera, a Modern Mexican Beauty & Lifestyle brand.

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