Lasso
For brands and creators shaping culture in equine and rural markets. Lasso shares the strategies, trends, and creative direction behind influence that converts.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 5 months ago | Last Issue | 6 days ago |
| Active | |||||
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thisislasso.substack.comLatest Issues
HORSE WOMEN STORIES: Vol 1
We honestly weren’t sure if more submissions would come. Sometimes these things can seem, you know, cringey. But as always, this community surprised us in all the best ways. Here’s a collection of what you’ve shared so far. These stories ha...
HORSE WOMEN.
About two months ago, we posted a carousel on Instagram called “It’s time to create experiences for the most overlooked equestrian group: the adult female beginner”. That post took off. Comments, shares, DMs came pouring in with one univers...
Is becoming an equestrian secretly the biggest fashion flex of all time?
One day a long, long time ago, someone in fashion looked at a barn aisle and thought, huh, this is a whole vibe. And now here we are. Tweed blazers on runways. Quilted vests at $300. Pearl snaps being called “western revival” like they were...
The Lasso Equine Industry News Brief: Thursday July 9
Top story: Bayern, the 2014 Breeders’ Cup Classic winner, was euthanized July 5 following complications from surgery.
Separately, longtime Daily Racing Form reporter Mary Rampellini died July 4 in Texas at 53.
English — Hunter/Jumper/Dre...
The Adult Woman Returning to Horses: What to Learn About One of the Market's Fastest Growing Segments.
She is in her late thirties. She has a job she is good at, a life she has built carefully, and a thought that surfaces at least once a week without being invited: she wants to get back on a horse.
Maybe she rode as a kid. Maybe she never d...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
For brands and creators shaping culture in equine and rural markets. Lasso shares the strategies, trends, and creative direction behind influence that converts.
Frequently Asked Questions
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