Lasso
For brands and creators shaping culture in equine and rural markets. Lasso shares the strategies, trends, and creative direction behind influence that converts.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 4 months ago | Last Issue | 12 days ago |
| Active | |||||
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thisislasso.substack.comLatest Issues
The Lasso Equine Industry News Brief: Thursday July 9
Top story: Bayern, the 2014 Breeders’ Cup Classic winner, was euthanized July 5 following complications from surgery.
Separately, longtime Daily Racing Form reporter Mary Rampellini died July 4 in Texas at 53.
English — Hunter/Jumper/Dre...
The Adult Woman Returning to Horses: What to Learn About One of the Market's Fastest Growing Segments.
She is in her late thirties. She has a job she is good at, a life she has built carefully, and a thought that surfaces at least once a week without being invited: she wants to get back on a horse.
Maybe she rode as a kid. Maybe she never d...
The Lasso Equine Industry News Brief: Monday July 6, 2026
New World Screwworm continues to spread in Texas — 31 confirmed infestations (30 in Texas, 1 in New Mexico) as of July 3, sterile-fly dispersal underway, movement restrictions in affected counties, and the US-Mexico border remains closed to...
It Was Never a Phase. The Science Behind the Bond That Doesn't Break.
There is a particular kind of person who can drive past a field, spot a horse standing at the fence line, and feel something shift in their chest. They may not have ridden in five years. They may not have ridden in twenty. It does not matte...
The Like Is Not the Sale
There is a pattern playing out across every niche on social media right now, and the equestrian and western world is no exception.
A brand invests in a stunning editorial shoot. The lighting is perfect. The model is aspirational. The conte...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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For brands and creators shaping culture in equine and rural markets. Lasso shares the strategies, trends, and creative direction behind influence that converts.
Frequently Asked Questions
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