Launched
Olivia MooreHow consumer startups found their first 1,000 users
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 5 years ago | Last Issue | 4 years ago |
| Active | |||||
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readlaunched.substack.comLatest Issues
🎆 Launched: How StockX won over sneakerheads
In fall 2015, Josh Luber ascended the TED stage to talk about his passion: sneakers.
Josh was the founder of Campless, a “Kelley Blue Book” for sneaker resale. Campless scraped eBay data for more than 25 million sneaker transactions, and...
🎆 How Discord dominated gaming
Messaging app Discord is one of the world's most valuable consumer startups. After flying under the radar as "just" a chat app for gamers, Discord exploded into the public consciousness in 2020, racking up 100M MAUs and $130M in annual reve...
🎆 Depop: Inside the rise of Gen Z's favorite resale app
“Another day, another social mobile shopping app.” So began TechCrunch’s coverage of Depop’s $1 million seed round in October 2013.
The resale space was saturated when Depop launched its “garage sale” app. eBay and Craigslist owned the mar...
🎆 Canva's Five Year Journey to Launch
If you’ve created content online, there’s a good chance you’ve used design platform Canva. The company has 60M monthly active users and recently raised at a $40B valuation, making it the fifth most-valuable startup in the world.
Canva is u...
How Coinbase gave away BTC to get its first users
Welcome to Launched, and thanks for being here for the very first issue! Each release will explore the launch story of a consumer startup - I’ll investigate the product & growth decisions that helped a now-iconic company break through the n...
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