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Community Matters

Laura Zug

Read along for tips to build a hyper-engaged online community.

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Substack
PricingOnly free issuesPublishesWeekly
Issues84Founded3 years agoLast Issue9 months ago
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Latest Issues

A life is built in the ordinary

I’ve been thinking about what makes a good year.

Not a productive year or an impressive year—but a year that feels good to live.

And I keep coming back to this: our days shape our weeks. Our weeks shape our year. And over time, that’s wha...

9 months ago
6

What if 2026 isn't about achieving more?

I’m not feeling rah-rah about the new year. But I am feeling something that’s starting to resemble hope—maybe resolve. A slow thawing after months of shock.

I’ve written this newsletter less consistently than I’d hoped this year. I kept wa...

9 months ago
6
5

Cheering on strangers at Mile 11

This weekend, I stood at mile 11 of a half marathon, cheering for my son and hundreds of strangers.

Mile 11 is the dip. The fun of the starting line is long gone. The finish line isn’t close enough to feel real yet. Your legs hurt. Your mi...

a year ago
3

The myth that's probably costing you

Photo by Brian Wangenheim on Unsplash

The image is so seductive: the brilliant innovator working alone in their garage, the novelist hunched over their typewriter at 3 AM, the entrepreneur who disappears for a few months and returns with a...

a year ago
3
3

Designing moments that matter

Photo by Robert Anasch on Unsplash

Think about a moment that made you feel like you belonged. Maybe it was something small—a handwritten note, a ceremony that marked a moment, or a ritual that caught you off guard in the best way.

Those m...

a year ago
6
2

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  • Laura Zug

    ✨ Helping you build the kind of community people never want to leave. ✨ Weekly insights on the art & strategy of community-building.

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