Minded Marketing
Alban Besnier COO @Orixa MediaJe suis Alban Besnier, COO chez Orixa Media, agence indépendante experte de l'activation marketing. Dans cette newsletter je parle du marché de la publicité, de la vie d'une agence, de branding, de retail media, de data, de performance créative et d'IA \ud83e\udd16
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Subscribers | Read | albanbesnier.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Lush quitte les réseaux sociaux : coup de génie ou suicide marketing ?
Si vous voyez le fil Instagram de Lush, vous ne verrez rien (ou presque). Depuis novembre 2021, la marque cosmétique britannique a volontairement mis en pause ses comptes Facebook, Instagram, TikTok et Snapchat dans 48 pays. Elle évoquait a...
Meta change les règles, TikTok attaque Google : deux (r)évolutions à anticiper dès maintenant
Deux annonces récentes ont bouleversé l’écosystème du Social Ads.
30 millions pour sauver le son français : le pari Devialet
En fin 2024, Devialet lève 30 millions d’euros. Derrière cette opération présentée comme un plan de relance , c’est tout un symbole de la French Tech qui vacille.
Votre marque est-elle prête pour l’ère de l’IA Shopping ?
En 2025, les parcours d’achat sont bouleversés : ce ne sont plus seulement Google ou Amazon qui guident les choix, mais des assistants intelligents capables de recommander directement un produit, de le décrire… Et même, de le vendre.
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Authors
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COO at Orixa Media | Media, SEO, Data & Créa \ud83d\udc49 Nos clients :Ebay, Fauchon, Unicef, Mazda, Sofinco, Greenpeace, April, Tonies, UNHCR (et +120 autres) · 1er Groupe Indép. spécialiste du retail et e-commerce
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