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The space where design & UXR recruitment, solopreneurship, and life lessons meet.

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PricingOnly free issuesPublishesWeekly
Issues24Founded2 years agoLast Issue5 days ago
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lenakul.substack.com
Artwork for Lena’s 5

Latest Issues

Why I walked away from building a €500K recruitment agency in my second year of self-employment.

A few weeks ago someone asked me:

“If recruitment business was going so well... why leave?”

It’s a fair question.

This year alone, while barely focusing on recruitment, I made over €150,000 through a handful of introductions.

I was pr...

5 days ago
3

Hiring isn't broken because of recruiters.

After 8 years in recruitment, thousands of interviews, hundreds of hires, and 5 years teaching more than 65,000 designers how to navigate hiring, I’ve stopped blaming individuals.

  • Recruiters blame candidates.

  • Candidates blame recr...

15 days ago
10
1

AI, Cringe, Design, and all other things that everybody can't stop thinking about.

I spend a lot of time online, getting to know voices that aren’t afraid of change.

There is always a new tool, a change on the market, a new policy. Some panic, but some ride the wave. People can adapt to anything, and some make the best o...

17 days ago
10
3

You have three ways to be hired in this market. Which one do you choose?

I’ve been hiring design and research talent for 8 years.

I’ve gone through 2 hyper-growths, 2 hiring freezes, 1 COVID extravaganza of the market, and now the market falling under geopolitical and AI pressure.

I spent 2,5 years scaling Mir...

a month ago
6

The Top Voice Badge means f*cking nothing.

It’s been around 6 months since I lost my LinkedIn Top Voice Badge.

It meant a lot to me.

For years of working in startups, I’ve always struggled to get the recognition that I deserved.

I was a loud, opinionated, hard-working Belarusi...

a month ago
7
4

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Authors

The writers behind this newsletter.

  • Lena Kul

    Oversharing good and bad stuff about modern hiring, building in public, and doing the absolute best in the attempt to enjoy life

  • Ileana

    Product Strategist, UX and AI Designer, Builder, Founder at Creative Glue Lab. Clarity and insights on how to build and design with and for AI.

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