Less Than Half
Hall W. RockefellerA newsletter about women, art, the market, and how we can change the status quo.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 166 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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lessthanhalf.substack.comLatest Issues
No Stupid Questions: How do I visit an art gallery?
A deceptively simple question
NB: The British refer to museum-like spaces as “galleries,” while in the United States “gallery” is almost always a commercial establishment.
How women collectors will save the mid-tier gallery
An optimistic, but not unfounded hope
The sorry state of affairs
Unlocking the joy of collecting and navigating May art fairs in NYC with Katie Alice Fitz Gerald
Next up in our Ask the Expert series is Katie Alice Fitz Gerald, curator, art advisor and founder of is an art advisory and curatorial practice Over/Under Fine Art.
Last month, Katie Alice joined our members for a live webinar all about n...
How do I get VIP tickets to an art fair?
First things first, does VIP status matter?
The May fairs in New York — Frieze, Independent, Future Fair, 1-54, oh my! — will be here before you know it. If you’re new to the art world, buying tickets to each will set you back a few hundre...
How do I cold contact an artist I found on Instagram?
Recently in the membership we’ve been talking about emerging artists— the ideal time to start collecting an artist, as they are affordable, approachable, and need your support at a vulnerable period in their early career.
But it can be ha...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hall is the founder of Less Than Half, an education and advisory platform dedicated to raising the profile of female artists.
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