Less Than Half
Hall W. Rockefeller, Eileen TwumA newsletter about women, art, the market, and how we can change the status quo.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 173 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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lessthanhalf.substack.comLatest Issues
No Stupid Questions: How do museums acquire artwork?
Welcome to No Stupid Questions, a monthly series from Less Than Half answering those art world questions that seem straight forward, but—because this is the art world—are deceptively complex. The most recent question is free for readers. Be...
Matronage in Action: Buy from the Showcase!
Core to Less Than Half’s mission, of course, is the support of women artists— but indirectly. We teach women how to collect women artists. But sometimes we want to bring the mission a little closer to home by partnering with organizations w...
Supporting Emerging Artists with Rise and Repaint
Our conversation with Pegah Kargar and Liezel Strauss
Next up in our Ask the Expert series is Pegah Kargar and Liezel Strauss, co-founders of
Birthday (Art) Wishlist 2026
Women artists I covet!!
It’s that time of year again!
Best of No Stupid Questions
The Less Than Half membership— doors are open, join now!— is the resource for your art market questions.
Ask anything of the team and your fellow members in the community Whatsapp, and chances are you’ll get an answer before you can say “...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Less Than Half.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hall is the founder of Less Than Half, an education and advisory platform dedicated to raising the profile of female artists.
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