Less Than Half
Hall W. RockefellerA newsletter about women, art, the market, and how we can change the status quo.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 169 | Founded | 3 years ago | Last Issue | 18 days ago |
| Active | |||||
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lessthanhalf.substack.comLatest Issues
Best of No Stupid Questions
The Less Than Half membership— doors are open, join now!— is the resource for your art market questions.
Ask anything of the team and your fellow members in the community Whatsapp, and chances are you’ll get an answer before you can say “...
A Less Than Half Founder's Journey
Hi, I’m Hall, the founder of Less Than Half and the writer behind this Substack.
Ahead of our doors opening on Wednesday to a new cohort of Matrons of the Arts (get notified!), I thought I’d take a second and explain how we got here, to a...
Matron Member Q&A: Kwanza Clay Bowe
Checking in with our Matron of the Year
On the occasion of Less Than Half Essentials membership doors opening on June 17th (are you on the waitlist?), we thought we’d check in with our 2025 Matron of the Year, Kwanza Clay Bowe, on why she...
No Stupid Questions: How do I visit an art gallery?
A deceptively simple question
NB: The British refer to museum-like spaces as “galleries,” while in the United States “gallery” is almost always a commercial establishment.
How women collectors will save the mid-tier gallery
An optimistic, but not unfounded hope
The sorry state of affairs
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Less Than Half.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hall is the founder of Less Than Half, an education and advisory platform dedicated to raising the profile of female artists.
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