Let's Play
Sam BarberieOccasional posts on gaming, web3, and interactive media.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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sambarberie.substack.comLatest Issues
How AI and cloud will disrupt in-game ads
In-game advertising is so big that, per Matthew Ball’s most recent report, the ~$77B of in-game ad revenue from 2025 nearly eclipses PC and console revenue combined. Advertising is a crucial component in the monetization mix for cash-strapp...
AI can’t save gaming
Look, the reality is that the gaming market is still very healthy. Major titles continue to see growth and all-time-highs in concurrent users and other metrics. Overall industry revenue is strong. Publishers like EA and ATVI scored high 11-...
Big mover: Game wagering
Wagering on skill-based games is not new. WorldWinner launched in 1999 and let players participate in cash tournaments for solitaire (man, what a thrill). Since then, the online skill-based betting environment has heated up, running paralle...
x402 x gaming: agentic commerce in interactive media
In a nutshell, x402 is a standard that lets users (or an AI agent acting on your behalf) pay for goods without the typical online payment process (setting up an account, inputting or linking payment details, etc.). TLDR: it allows for much...
Media and gaming's AI personalization dilemma
Variations on a theme
Gen AI is already impacting the games and media industry. Its potential use triggered Hollywood strikes, caused Steam store policy chaos, and resulted in many high- and low-brow musings on what art means in the face o...
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Authors
The writers behind this newsletter.
Sam Barberie is an executive in gaming and web3. He has worked with every major game publisher, developer, platform, and media company in crafting their gaming and interactive media strategies.
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