Life is Deleesh
Delesia WatsonFrom the desk of a luxury copywriter: simple ways to live abundantly, plus tips for business, style and everyday life.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 9 months ago | Last Issue | 2 months ago |
| Active | |||||
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lifeisdeleesh.substack.comLatest Issues
Gucci, L’Oréal and the Beauty of Knowing Your Strengths
Earlier this month, Gucci announced a new long-term partnership with L’Oréal. It’s one that Cyril Chapuy, President of L’Oréal Luxe, described as “a perfect strategic fit.” I’d say that’s an apt description.
The Deal
Before we get to...
Why Human-Made Feels Luxurious
A friend recommended I stop by the Hermès popup in NYC last summer
I spend a great deal of time thinking about why people choose one brand over another. Rarely is it because the features are dramatically different. More often, it’s because...
Ralph Lauren and the Business of Aspiration
Photo courtesy of Ralph Lauren
Earlier this year, Ralph Lauren crossed $8 billion in annual revenue. Impressive milestone, certainly. But the number itself isn’t what interests me. What interests me is that one of the great branding storie...
The New Status Symbol Is Being Hard to Reach
Bimini Beach Club last fall
There was a time when being busy felt aspirational. The packed calendar, the cross-country flights, the inbox that never quite reached zero and the inevitable “Sorry for my delayed response, things have been cra...
Why Luxury Brands Are Moving Into Hospitality
For generations, luxury brands built businesses around aspiration. With handbags, watches, fragrances and clothing, consumers could buy into a particular vision of life.
Photo courtesy of Dolce & Gabbana
The product was the entry point,...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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probably writing this in a robe
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