Lily Ray
SEO & AI Search by Day DJ, Drummer, Travel & Fitness Lover by Night
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 8 months ago | Last Issue | 7 days ago |
| Active | |||||
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lilyraynyc.substack.comLatest Issues
It Works Until It Doesn't: AI Content Strategies That Backfire
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output....
The AI Slop Loop
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Goog...
Your GEO Strategy Might Be Destroying Your SEO
We have reached the peak of the AI search hype cycle. Lately, for those of us in the search marketing industry, it feels impossible to open any social media feed without being flooded with posts or ads about how brands not investing in GEO...
Are Citations in AI Search Affected by Google Organic Visibility Changes?
I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January, 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was...
Is Google Finally Cracking Down on Self-Promotional Listicles?
Jump straight to examples of affected websites
Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs - ranking the best companies or p...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Where Lily Ray ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 39 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
SEO & AI Search by Day DJ, Drummer, Travel & Fitness Lover by Night Founder of Algorythmic
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