
SET teasers, life updates & more
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 208 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||

Eight years into SET, I’m still learning how quickly one problem becomes everyone’s problem.
Yesterday I found out an entire upcoming drop is delayed. The photoshoot samples are delayed, which is a problem because we’re supposed to shoot t...
Over the last few weeks, I have seen enough “it’s chic to…” posts to make me wonder whether chic has simply become another word for basic adult functioning. It is chic to read a book, chic to drink water, chic to repeat an outfit, chic to g...
I used to think that selling out meant letting people down. I didn't realize that selling out and letting people down aren't the same thing.
You can probably find dozens of screenshots of me posting apologies online.
This morning I got to the office before everyone else. That almost never happens. It was quiet and my brain finally had room to wander. Most mornings someone needs something from me before I’ve even sat down. I opened my computer and did th...
If you had asked me whether I knew what I was doing when I started SET, the answer would’ve been no.
My office was my dining room. I’d painted one wall in whiteboard paint so I could write on it, and most of what I wrote there stopped maki...
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The writers behind this newsletter.
Founder and CEO of SET™
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