
SET teasers, life updates & more
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 201 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||

If someone asked me what I actually do all day as a founder, I think my answer would probably surprise them.
June has been one of those months where every week felt like it came with a completely new plot twist.
Or maybe the real superpower is noticing when you've accidentally adopted someone else's definition of success.
A few weeks ago, Gina and I attended an event for founders and entrepreneurs. It was exactly the kind of room you’d expect: amb...
This is ours right now...
One of the things nobody tells you about building a company is that every season requires a different version of you. What gets you from zero to one is not what gets you from one to ten. What works when you’re sma...
The internet isn't full of critics. It's full of spectators.
I built SET Active from the ground up, and from the beginning we’ve built it differently than most brands. Long before there was language for it, before every company claimed to...
I wrote my team a letter yesterday morning, and somewhere in the middle of it I realized I wanted to share it with you all too, because I feel the exact same way about this community. And if you’re a founder reading this, maybe there are a...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Founder and CEO of SET™
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