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LINDSEY CARTER

Hundreds of paid subscribers

SET teasers, life updates & more

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Issues201Founded3 years agoLast Issue12 days ago
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Latest Issues

Expect the Unexpected

If someone asked me what I actually do all day as a founder, I think my answer would probably surprise them.

June has been one of those months where every week felt like it came with a completely new plot twist.

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Being Yourself Is the Superpower

Or maybe the real superpower is noticing when you've accidentally adopted someone else's definition of success.

A few weeks ago, Gina and I attended an event for founders and entrepreneurs. It was exactly the kind of room you’d expect: amb...

17 days ago
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Every Season Has a Trade-Off

This is ours right now...

One of the things nobody tells you about building a company is that every season requires a different version of you. What gets you from zero to one is not what gets you from one to ten. What works when you’re sma...

25 days ago
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There Actually Isn't Room For Everyone

The internet isn't full of critics. It's full of spectators.

I built SET Active from the ground up, and from the beginning we’ve built it differently than most brands. Long before there was language for it, before every company claimed to...

a month ago
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What Eight Years Actually Taught Me

I wrote my team a letter yesterday morning, and somewhere in the middle of it I realized I wanted to share it with you all too, because I feel the exact same way about this community. And if you’re a founder reading this, maybe there are a...

a month ago
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  • Lindsey Carter

    Founder and CEO of SET™

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