
SET teasers, life updates & more
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 212 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||

A very early look at what’s coming to SET, what I’m excited about, and the things I’m trying not to overshare before they launch.
I know we have been launching a lot.
At some point we went from staying top of mind to never shutting up.
I’ve been looking at our marketing calendar a lot lately, partly because that is my job and partly because we have an insane amount going on right now. Drops, restocks, l...
Some of it sounds smart because it fits into one sentence.
I have consumed an embarrassing amount of business advice over the last decade. Podcasts, books, panels, interviews, random men on LinkedIn with suspiciously strong opinions about...
The better I get at running a company, the easier it is to see why something won't work. I'm starting to think that's its own kind of problem.
Recently, we had to decide whether to push a drop because about half of the inventory was delaye...
Eight years into SET, I’m still learning how quickly one problem becomes everyone’s problem.
Yesterday I found out an entire upcoming drop is delayed. The photoshoot samples are delayed, which is a problem because we’re supposed to shoot t...
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The writers behind this newsletter.
Founder and CEO of SET™
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