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LINDSEY CARTER

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SET teasers, life updates & more

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PricingFreemiumPublishesWeekly
Issues215Founded3 years agoLast Issue7 days ago
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Latest Issues

I Have Friends. I Just Don’t Have a Friend Group.

A friend posted something on Instagram recently and I noticed who she was with. That is such an embarrassing sentence to type, but whatever. She was out with a group of girls, everyone was tagged, everyone looked cute, and I had the very qu...

7 days ago
21
5

I Know I Can’t Change the Internet

I saw a TikTok about SET today that really pissed me off.

It was basically saying that SET calling itself a small business is ridiculous because we have stores and we drop all the time. My immediate reaction was to respond because there we...

19 days ago
23
6

The Drop I Think You’ll Wear the Most

A very biased preview of The Uniform, including the pieces I fought for, the ones that surprised me, and what I think is going to disappear first.

I spend so much time thinking about newness that sometimes I forget the things I end up wear...

21 days ago
24
9
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Things I Probably Shouldn’t Be Showing You Yet

A very early look at what’s coming to SET, what I’m excited about, and the things I’m trying not to overshare before they launch.

I know we have been launching a lot.

a month ago
50
12
Paid

I Think Brands Are Marketing Too Much

At some point we went from staying top of mind to never shutting up.

I’ve been looking at our marketing calendar a lot lately, partly because that is my job and partly because we have an insane amount going on right now. Drops, restocks, l...

a month ago
10
2
Paid

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  • Lindsey Carter

    Founder and CEO of SET™

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