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LINDSEY CARTER

Hundreds of paid subscribers

SET teasers, life updates & more

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PricingFreemiumPublishesWeekly
Issues212Founded3 years agoLast Issue12 days ago
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Latest Issues

Things I Probably Shouldn’t Be Showing You Yet

A very early look at what’s coming to SET, what I’m excited about, and the things I’m trying not to overshare before they launch.

I know we have been launching a lot.

12 days ago
49
12
Paid

I Think Brands Are Marketing Too Much

At some point we went from staying top of mind to never shutting up.

I’ve been looking at our marketing calendar a lot lately, partly because that is my job and partly because we have an insane amount going on right now. Drops, restocks, l...

19 days ago
10
2
Paid

The Business Advice I Wish People Would Stop Giving Founders

Some of it sounds smart because it fits into one sentence.

I have consumed an embarrassing amount of business advice over the last decade. Podcasts, books, panels, interviews, random men on LinkedIn with suspiciously strong opinions about...

a month ago
6
Paid

There Are Things I Miss About Being Worse at This

The better I get at running a company, the easier it is to see why something won't work. I'm starting to think that's its own kind of problem.

Recently, we had to decide whether to push a drop because about half of the inventory was delaye...

a month ago
6
Paid

Yesterday, I Found Out an Entire Drop Was Delayed

Eight years into SET, I’m still learning how quickly one problem becomes everyone’s problem.

Yesterday I found out an entire upcoming drop is delayed. The photoshoot samples are delayed, which is a problem because we’re supposed to shoot t...

a month ago
8
Paid

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  • Lindsey Carter

    Founder and CEO of SET™

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