
SET teasers, life updates & more
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 206 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||

I used to think that selling out meant letting people down. I didn't realize that selling out and letting people down aren't the same thing.
You can probably find dozens of screenshots of me posting apologies online.
This morning I got to the office before everyone else. That almost never happens. It was quiet and my brain finally had room to wander. Most mornings someone needs something from me before I’ve even sat down. I opened my computer and did th...
If you had asked me whether I knew what I was doing when I started SET, the answer would’ve been no.
My office was my dining room. I’d painted one wall in whiteboard paint so I could write on it, and most of what I wrote there stopped maki...
Some decisions change your life long before you know whether they were the right ones.
There are a handful of questions I get asked over and over again. Some are about building a business, some are about motherhood, some are about hiring,...
Every year starts with a conversation that doesn't completely make sense yet.
Yesterday we had our fourth planning meeting for 2027. Three of us in the room: me, our COO, and my Chief of Staff. By the fourth meeting we’re way past whether...
Subscribers, engagement, traffic and sponsorship for LINDSEY CARTER.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Founder and CEO of SET™
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