A newsletter about personal style, independent brands, city life, and the good things worth knowing about — by Alyssa Coscarelli.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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alyssainthecity.substack.comLatest Issues
Staples for the joy in routine
Lately, I’ve been rediscovering the joys of a routine, especially as someone who’s been self-employed for almost 8 years (!). And since returning to NYC and giving my days a bit more structure again, it’s become very apparent which wardrobe...
Little Worlds I've Been Creating
What a fun, chaotic, and unexpected adventure it has been to throw myself full throttle into interior decorating this year. It turns out that when you open yourself up to something that naturally excites you, the universe really can deliver...
Chaotic Good: Somewhere between burnout and a good time
“Chaotic Good” is how I would describe the last couple of months (even if I’m not a D&D girl). Life’s been moving at such a pace that I can hardly find the through-line. Sometimes, Substack makes me feel like every month or season in my lif...
LA Stole My Style — But I’m Rebuilding It in NYC
This article is in partnership with Theory.
Theory’s Fall ‘26 collection was inspired by this iconic, black-and-white Peter Lindbergh photoshoot.
I still remember one of my first trips to New York City at the age of 10. On those v...
My New York apartment nightmare, and coming out the other side
It’s taken me quite a while to sit down and write this — roughly eight months. I just keep thinking about that meme that goes, “Yep, that’s me. You’re probably wondering how I got into this situation…,” in reference to how I ended up sleep-...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Fashion editor in past life, digital entrepreneur in current life. NYC, then LA, and back again. I like big cities and small brands.
A running broadsheet of what’s inspiring us, distracting us, and keeping us one step ahead of the world around us.
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