The Loon (London Ontario Online News)
The Loon, Steve Cordes, Matt Brown, Cedric Richards, Mike Donachie, Diana TamblynPublic interest journalism in London, Ontario Canada. The Loon covers municipal affairs, local issues, arts and culture, and the stories shaping our community.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 214 | Founded | 8 months ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
readtheloon.comLatest Issues
The City | What I Learned | Part 15 of 14? | Election 2026 | Sponsored by the London Bicycle Cafe
2006 was the most recent municipal election where a city council position other than the mayor was elected citywide. I was not running for anything, but I was spending a lot of time this summer getting to know London a bit better by explori...
Buckle Up, Monday, September 21, 2026 Brought to you by Hamilton Road BIA
Buckle Up, September 21, 2026
Good morning, London. I’m Matt Brown and this is Buckle Up, Sponsored by the Hamilton Road BIA. This is your weekly update about all things London brought to you by London Ontario Online News, That’s The LOON...
Steve’s Reflections, Brought to you by Old East Village BIA | September 18, 2026 | Compassion + Justice = Less Homelessness
Steve Cordes
September 18, 2026
How much compassion do we really have for people experiencing homelessness?
It’s an uncomfortable question, but one I explore in this week’s Steve’s Reflections.
Think about how we respond when someone ne...
NEW: Rogers tv mayoral debate | With 7 questions by The Loon | Your election information | PLUS: local news | Housing | Healthcare | A ROUNDUP of London Ont. matters | Stay informed, aye?
I spent a lot of time in Byron this week. Good to see the construction there is moving along.
Hello Londoners! It’s Friday, so it’s time for a ROUNDUP. Oh wow and more wow, what a week - let’s get stuck in.
Welcome to London Ontario Onlin...
London, Your Weekend Is Booked | Art, Music, Culture and Corn | Reggae Fest | An Interview with King Shadrock
Susan Day - (Dreaming Of) Orsa Maggiore over the Rapido river on a full moon in August, 2026. Glazed stoneware on panel. Day’s work will be on display at the Michael Gibson Gallery during Nuit Blanche.
There is SO much happening in London...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Loon.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Featuring some of London’s most experienced journalists, commentators and community voices. The Loon covers municipal affairs, local issues, arts and culture, and the stories shaping our community. Subscribe for free today!
Through stories, reflections, and lessons from more than 40 years leading community innovation, I explore current issues and offer what I believe it takes to build stronger community, tackle complex issues, and create lasting systems change .
Hosts: The Matt Brown Podcast and Newsmakers on Rogers TV. / Member of CBC Radio London's Political Panel / regular contributor for AM 980 Morning Show & London Live / Served on London City Council, 2010 - 2018, as a councillor and then mayor.
London, Ontario and beyond.
Marketer by day, cartoonist by night.
Frequently Asked Questions
How can I access the email archive for The Loon?
You can find recent issues that have been published by The Loon on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Loon have?
To see how many people subscribe to The Loon, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Loon?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Loon as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Loon?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Loon using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Loon?
Scroll up to where it says Related Newsletters to see other publications like The Loon. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Loon?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.