Lorraine Schuchart
Brand strategist and storyteller sharing reflections on writing, ethical marketing, purpose, leadership — and how to build a brand that lasts. Founder, Prosper for Purpose, a Certified BCorp | Host, Brand for Good \ud83c\udfa4
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 130 | Founded | 6 months ago | Last Issue | 5 days ago |
| Active | |||||
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lorraineschuchart.substack.comLatest Issues
Here’s What Creating 200 Podcast Episodes Taught Me About Brand and Business
On Tuesday, I published the 200th episode of my podcast, Brand for Good.
I hope it’s okay to say I’m really proud of that number.
This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or pai...
New Perks for Brand & Belief Subscribers
I have been thinking carefully about what it should mean to become a paid subscriber to Brand & Belief, even though I’m lucky enough to already have a handful of those.
I do not want paid membership to mean simply receiving more articles....
Episode 198: Marketing Makes You Known. Relationships Make You Grow
There is a difference between being known for what you do and actually growing your business. In this episode of Brand for Good, I’m launching a three-part series leading up to episode 200 by exploring the gap between marketing and sales —...
An America As Good As Its Promise
I keep returning to a quote from Barbara Jordan: “What the people want is very simple — they want an America as good as its promise.”
It is a beautiful sentence because it holds two truths at once.
This Substack is reader-supported. To re...
Episode 197: Brand & Belief: Where Trust Begins
Strong brands aren’t built from tactics. They’re built on belief.
In this first episode of Brand for Good hosted on Substack, I’m sharing the theme behind my Substack column, Brand & Belief, and why I believe the strongest brands begin ben...
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Brand strategist for creatives and changemakers. Professional writer with four decades of experience. Subscribe for my take on marketing, reputation, and building a brand that lasts. Founder, Prosper for Purpose | Host, Brand for Good \ud83c\udfa4
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