After the Click
Lubble, Cedric ChambersSteal what's working in marketing. Every week, we break down the tactics behind more leads, more sales, and better campaigns.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 6 months ago | Last Issue | 7 days ago |
| Active | |||||
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The White Paper Is Not a Brochure, It’s a Trust Contract
Most companies treat white papers like oversized blog posts. Others turn them into polished sales decks disguised as research. Both miss the point.
A true white paper is closer to a policy brief than a marketing asset. It exists to clarify...
The “Buy Now” Click Isn’t Where the Sale Happens
Most business owners have it backwards.
They obsess over the checkout page, the button color, the form fields, and the final click.
They think the sale happens when someone presses “Buy Now.”
It doesn’t.
By the time a prospect clicks th...
The AI Autopilot Button Already Exists. Google Built It Years Ago.
As someone who works in marketing, I see every trend before it hits the mainstream. I also see a lot of ads. Lately, the ads flooding my feeds promise AI tools that will put your marketing on autopilot, as if nobody has ever thought to solv...
How Netflix Wins Before You Even Decide
Think about the last time you opened Netflix. How long did you scroll before giving up and opening YouTube or going to sleep?
Netflix knows that exact number: 90 seconds.
The moment their homepage loads, a countdown clock starts. Every si...
Marketing Isn’t Just Words on a Page
This year’s Super Bowl ad from PepsiCo, titled “The Choice,” offers a master class in how design shapes not just aesthetics, but commercial persuasion. In a spot directed by Taika Waititi, Waititi revives the legendary Pepsi Challenge, a po...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for After the Click.
| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketing is hard. We make it easier. Practical lessons on lead generation, paid ads, and business growth.
Founder & Performance Marketing Lead @ Lubble | Oil Painter | Father of two
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