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Luciana Lana

Luciana Lana

Newsletter sobre os altos e baixos de UX Research e carreira. Boas práticas, aprendizados e reflexões que podem te ajudar na sua própria jornada.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues32SubscribersRead lucianalana.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Quanto mais você cresce, mais longe parece estar

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a month ago
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Desaprendendo a ser boa aluna

Por muito tempo, eu fui movida por uma lógica que parecia funcionar: fazer tudo certo, me dedicar muito e, finalmente, ser reconhecida. Desde a escola, esse era o caminho e quando comecei a trabalhar, levei essa mesma lógica comigo: se eu f...

2 months ago
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Como atuar em times que nunca trabalharam com pesquisa

Em vários momentos da minha carreira, fui a primeira (e única) UX Researcher com quem o time tinha contato direto. Não raro, era também a primeira vez que alguém com esse “chapéu” estava envolvida no ciclo do produto, e isso vem com muitos ...

3 months ago
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Perguntas que destravam pesquisas

Às vezes, uma boa pergunta tem mais poder do que um plano inteiro. E, ao longo da minha jornada, fui guardando algumas delas na manga. São perguntas simples que se tornaram parte do meu dia a dia como pesquisadora. Elas me ajudam a tirar pr...

3 months ago
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Authors

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  • Luciana Lana

    UX Researcher há mais de 5 anos e mais de 10 anos no mercado digital. Graduada em Comunicação Social e pós-graduada em Neurociências e Psicologia, compartilho os desafios e aprendizados da jornada como pesquisadora.

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