Luciana Lana
Luciana LanaNewsletter sobre os altos e baixos de UX Research e carreira. Boas práticas, aprendizados e reflexões que podem te ajudar na sua própria jornada.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | lucianalana.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Sobre fazer as perguntas certas
Muitas vezes, espera-se que o UX Researcher traga todas as respostas: descubra o que o cliente quer, valide se a ideia faz sentido e encontre o caminho "certo”.
Como dar peso a achados qualitativos em times técnicos
Trabalhar com pesquisa em times dominados por engenharia, comercial ou dados pode ser desafiador. Especialmente quando os tipos de dado de pesquisas são vistos como "menos rigorosos" ou “subjetivos demais”.
O peso (e o alívio) de não saber tudo
Por muito tempo, achei que um bom pesquisador era alguém que tinha as respostas.
O poder do silêncio em entrevistas de pesquisa
Quem já conduziu uma entrevista sabe: o silêncio pode ser desconfortável.
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Authors
The writers behind this newsletter.
UX Researcher há mais de 5 anos e mais de 10 anos no mercado digital. Graduada em Comunicação Social e pós-graduada em Neurociências e Psicologia, compartilho os desafios e aprendizados da jornada como pesquisadora.
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