Lusso Archive
Expanding the way we think about design at a deeply personal level
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 3 months ago | Last Issue | 6 days ago |
| Active | |||||
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lussoarchive.substack.comLatest Issues
The Case for Rebuilding America Starts with Neon Signs
We tend to think improving America requires enormous projects that take decades to finish. Bridges need to be rebuilt. Roads need repairs. Those things matter. But maybe we also need a few ideas that are easy to implement and visible enough...
This Hotel Chain Will Give You Maximum FOMO
Imagine the year is 1978. You’re 8 years old. You live in a mid sized city in the norther United States. Let’s say Cedar Rapids, Iowa. Buffalo, NY. You get the point. It’s the middle of winter and your parents tell you they’ve booked the fa...
The Single Highest Leverage Hire a Brand Can Make
Why You Should Hire a Creative Visionary on Day 1
I built Lusso in reverse.
There was no product, inventory, or launch plan. There was only a point of view and the discipline to publish my curated finds every day on X. That was enough to...
Why You Keep Losing Your Best Ideas and How to Fix It Today
Every creative loses ideas to the camera roll. Here is the system I built so the references that shape my eye never disappear on me again.
Last week I wrote about how short our visual memory has become, and if that piece was the diagnosis...
I Grew My X Account to 180,000 Followers Without a Growth Hack. Now I'm Doing It on Substack.
In August of 2022 I was sitting in my truck before work feeling completely disconnected from the creative side of myself. If you’ve ever felt that particular kind of quiet, you already know how heavy it carries.
I have always been someone...
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Expanding the way we think about design at a deeply personal level
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