Lusso Archive
Expanding the way we think about design at a deeply personal level
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 11 | Founded | a month ago | Last Issue | 10 days ago |
| Active | |||||
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lussoarchive.substack.comLatest Issues
Adding Color Without Commitment
How to transform any room without touching a wall
There is a belief most people carry into their homes without ever questioning it: that color lives on walls, that to bring a room to life you need a weekend, a roller, two coats of somethin...
The Soft Club Aesthetic: How Y2K Cool Became Gen Z’s Obsession
Somewhere between 1996 and 2002 a visual language emerged that nobody had a name for yet.
Somewhere between 1996 and 2002 a visual language emerged that nobody had a name for yet. It lived in the pages of style magazines and electronics ca...
What I Learned Growing Lusso to 180,000 Followers on X
For the last two years, people have regularly asked the same question.
How did Lusso grow?
The honest answer is that there was never a secret strategy. No growth hacks. No viral formula. No complicated system.
What started as a creative...
The Case for Being Interested in Everything
What Roberto Burle Marx can teach us about creativity
Roberto Burle Marx emerged at a moment when Brazil was beginning to define its own modern identity. During the 1930s-1950s, the country was experiencing rapid cultural and architectural...
The Fall of Pan Am
A Brand Built for a World That Disappeared
Pan Am understood something long before most companies did: flying wasn’t only about getting from one place to another. It was about the experience that came with it. By the 1950s, the airline had...
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Expanding the way we think about design at a deeply personal level
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