Reletter
Artwork for LEVEL C

A school of brand and business design, featuring professional masterclasses and critiques.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues18Founded2 years agoLast Issue3 months ago
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Artwork for LEVEL C

Latest Issues

Ask Your Mom Before You Ask The Machine

AI THIS. AI THAT.

How about Another Intelligence like

ACTUAL INTELLIGENCE
The ability to think and learn
and understand and reason
and acknowledge reality
and act intelligently in it.

AESTHETIC INTELLIGENCE
The ability to make...

3 months ago
18
10

What My Business Is For

I don’t want to scale my business because scale is expected.
I don’t want to average it, standardize it, or mediocritize it.
I don’t want to artificial’ize the intelligence out.
I don’t want to optimize the humanity out.
I don’t wan...

3 months ago
20
9

Critique #10: Drawing The Line With Slop

Summary

Critique #10 opened with a question: where do we draw a line for slop? The discussion explored examples that felt useful and others that felt unsettling. Translating an author’s voice so people in another language can hear it. G...

6 months ago
8

Critique #9: Human Strategy Slop

Summary

Critique #9 continued the confrontation with slop but shifted the focus away from AI and toward people. Andy framed the session clearly: AI accelerates the problem, but it didn’t create it. Slop comes from us: our habits, incent...

6 months ago
5

Critique #8: Slop in Strategy and Brand

Summary

Critique #8 focused on one word that carried a lot of weight in the room: SLOP. Work that appears polished and strategic, but lacks judgment. We explored how AI has accelerated the spread of derivative thinking and surface level...

6 months ago
7
7

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Authors

The writers behind this newsletter.

  • Andy Starr

    Strategist | C-Suite Sparring Partner | TEDx Troublemaker... oh... and Managing Partner + Co-Founder of Level C

  • Marty Neumeier

    Designer, teacher, and non-fiction author now grappling with high-concept thrillers.

  • Sabine Friesser

    Strategy for change-chasing companies. Global Strategist | Board Advisor | Director, €1B Brand Portfolio | CEO Sparring | Top 1% TEDx Speaker | Adjunct Professor

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