Ink & Influence: Unleashing the Power of Author Marketing
Lynn McGinnisWelcome to Ink & Influence, your go-to destination for unleashing the true potential of your author marketing platform. Explore actionable strategies, insightful tips, and inspiring success stories that will guide you on your unique journey as an author.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 110 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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lynnmcg.substack.comLatest Issues
Are You Building an Audience or a Reputation?
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I am not a fan of influencer culture. I could go on and on with my thoughts on this. And maybe it’s just my Gen-X leanings. But I think it’s an odd thing to me to elevate someone solely for their social media s...
Maybe the question isn’t, how do I sell more books
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The number one question I am asked, without a doubt, is: How do I sell more books? And understandably! You didn’t write a book for it to not be read. Of course you want more sales. But a lack of sales isn’t...
Being Found Isn’t the Same as Being Understood
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One of my coaching clients recently earned a glowing editorial review for her first book. I haven’t read the whole book, but when I read the review, I was elated for her. It was great! She was not at all excited...
Which Lynn McGinnis are you looking for?
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I’m an advocate for AI discoverability, and I realized I hadn’t written about it in a while. So this week, rather than write about it in general terms, I ran a few simple tests with Gemini and I’m sharin...
The difference between visibility and connection
Photo by Annie Spratt on Unsplash
I’m always watching how authors market. Recently, I noticed something with two authors in the same genre.
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One author does everything by the book: daily posts, weekly email blasts, ads, new...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ink & Influence: Unleashing the Power of Author Marketing.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help authors build & grow their platforms to gain visibility and reach their unique author marketing goals. No two author paths are the same. I can help you navigate yours through coaching, consulting, or retainer marketing programs.
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