Ink & Influence: Unleashing the Power of Author Marketing
Lynn McGinnisWelcome to Ink & Influence, your go-to destination for unleashing the true potential of your author marketing platform. Explore actionable strategies, insightful tips, and inspiring success stories that will guide you on your unique journey as an author.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 5 years ago | Last Issue | 10 days ago |
| Active | |||||
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lynnmcg.substack.comLatest Issues
10 Things to Do This Week When You're in a Marketing Slump
Laura Adai for Unsplash+
It happens to every author. The energy of your launch is gone. Routine takes it’s place, but the thought of doing one more thing for visibility sounds exhausting. You’re in a slump.
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The good news i...
What Consistent Marketing Looks Like for Self-Published Authors
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I say it a lot: consistency is the real secret sauce to any marketing success, and the first place most authors go when they hear that is frequency: How many times a week? How many posts? But that’s not the right...
The Most Important Book Launch Asset You Already Have
Alex Shuper for Unsplash+
You don’t own your Instagram followers. You don’t own your Facebook page. You don’t own your LinkedIn connections, your TikTok audience, or your YouTube subscribers. The moment any of those platforms decides you’v...
When Life Stops You Cold
Princess Bella Button McGinnis
Last Thursday, my sweet 10-pound Pomeranian Bella went into respiratory distress. By Friday we were at the emergency vet, watching her breathe through an oxygen tent while the staff worked to reverse a trache...
You're Not Them
Getty Images for Unsplash+
There is nothing new under the sun.
Every genre has been written. Every marketing strategy has been tried. Every author platform has a template someone else already built. If you’ve spent any time in Facebook gr...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help authors build & grow their platforms to gain visibility and reach their unique author marketing goals. No two author paths are the same. I can help you navigate yours through coaching, consulting, or retainer marketing programs.
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