MacKinnon Report
Douglas MacKinnonDeconstructing the economics of the hop industry and analyzing things that affect the cost of your beer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | mackinnonreport.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is Climate Change is Coming for Your Hoppy Beer?
In October 2023, the Journal of Nature Communications published an article claiming the future of European hop production was at risk due to climate change. I published an article on October 25, 2023 entitled “Climate Change is NOT Coming f...
Trends Uncovered in the Hop Stocks Report
The graph the USDA publishes in their Hop Stocks report reveals very little (Figures 1 & 2). There is, however, plenty of useful information buried in the report.
The Hidden Cost of Cheap Hops
FLASH SALE
How a Hostile Takeover Threatens Your Hop Supply
The hop industry is approaching a tipping point. It’s not because of the size of the acreage reduction. It’s the way it happened and who was responsible.
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Authors
The writers behind this newsletter.
Recovering hop merchant, nomad, entrepreneur and 20+ year hop industry veteran. I enjoy writing. I have a Ph.D. in agricultural economics. Let me know if you think the title Doctor of Hoponomics sounds too corny.
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