MacKinnon Report
Douglas MacKinnonDeconstructing the economics of the hop market, forecasting trends and covering topics not discussed openly. An unbiased and unfiltered report on the industry from an insider's perspective.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Subscribers | Read | mackinnonreport.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
8 Questions I'd Ask a Panel of Hop Merchants
As a public service, I’ve composed a list of eight questions somebody in the hop or brewing industry should ask the handful of people who control over 70% of U.S. hop industry while they’re together on stage this morning.
2025 State of the Hop Industry - Part 2
Author’s Note: If you haven’t yet read Part One of the 2025 State of the Hop Industry, the two can be read separately so enjoy this one and read the other when you can.
How to hack your hop bill?
The world’s largest breweries have purchasing agents to source their raw materials to ensure continuity of supply at low prices and favorable terms. Size matters, but their knowledge of the market gives them a competitive advantage. Other b...
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Authors
The writers behind this newsletter.
Recovering hop merchant, nomad, entrepreneur and 20+ year hop industry veteran. I enjoy writing. I have a Ph.D. in agricultural economics. Let me know if you think the title Doctor of Hoponomics sounds too corny.
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