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MacKinnon Report

Douglas MacKinnon

Deconstructing the economics of the hop industry and analyzing things that affect the cost of your beer.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues49SubscribersRead mackinnonreport.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

What’s is in Your Box of Hops?

How do you know what’s written on the label is what’s in the box? It’s something that exists on the fringe of the hop industry. If you’re a brewer, maybe you’re not even aware it happens. The payoff is big for those who gamble and win.

2 months ago
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Is Climate Change is Coming for Your Hoppy Beer?

In October 2023, the Journal of Nature Communications published an article claiming the future of European hop production was at risk due to climate change. I published an article on October 25, 2023 entitled “Climate Change is NOT Coming f...

2 months ago
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Trends Uncovered in the Hop Stocks Report

The graph the USDA publishes in their Hop Stocks report reveals very little (Figures 1 & 2). There is, however, plenty of useful information buried in the report.

3 months ago
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The Hidden Cost of Cheap Hops

FLASH SALE

5 months ago
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Authors

The writers behind this newsletter.

  • Douglas MacKinnon

    Recovering hop merchant, nomad, entrepreneur and 20+ year hop industry veteran. I enjoy writing. I have a Ph.D. in agricultural economics. Let me know if you think the title Doctor of Hoponomics sounds too corny.

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