Mad Focused
Reb CarlsonInspired by culture, not corporations. Mad Focused is the anti-marketing marketing newsletter for working creatives seeking inspiration and insights from art, culture, and consumer trends.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 6 years ago | Last Issue | 2 months ago |
| Active | |||||
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madfocused.substack.comLatest Issues
A pivot
This is the last thing I’ll publish here. And honestly? It feels right.
Mad Focused gave me a place to think out loud, test ideas, and build something real with you. But the best creative moves aren’t about holding on — they’re about knowi...
Culture Isn’t Dead. It’s Unevenly Distributed.
This month has been a blur—in the best and most chaotic way. Multiple birthdays, a family trip to Mexico, work travel, and now writing this from D.C. on my actual birthday.
In between it all, I’ve been bookmarking moments in culture that f...
The Loneliest Super Bowl
This year on Super Bowl Sunday, I cried in a parking lot.
My husband was traveling for the weekend, so it was just me and my two kids at home. I had spent the whole day looking forward to a Super Bowl watch party at my local gym. I even in...
What Actually Matters in Marketing Strategy in 2026
Hello again. Here’s to another year. I’m sure you’ve seen and skimmed multiple top trends and recommendations for 2026, with likely many focused on AI, the creator economy and scaling content creation. Having worked in the advertising and m...
Building with Intention in a Creator Economy
Mad Focused Is Back.
After a long pause, the Mad Focused newsletter is back—and more intentional than ever.
Mad Focused is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscrib...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Mad Focused .
| Subscribers | Engagement | 57 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Reb Carlson is an artist and 15-year award-winning marketing strategist, with work recognized by Cannes, SABRE Awards, Effie, and more. Lives in ATX where she works at a digital marketing agency and serves on the board of The Gallery ATX.
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