Working Creative
Reb CarlsonArt, commerce, and the creative life. For makers, marketers, and anyone who thinks culture is worth taking seriously.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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workingcreativestudy.substack.comLatest Issues
I Keep Buying Books I Don't Read
Last week I had a free evening in NYC and found myself walking through SoHo, which felt, in 2026, almost like a rebellious act. I ducked into Iconic Magazines — a shop stocking hard-to-find and international titles — and then kept walking,...
What Culture Are We Trying To Build? - Part 4
The final installment of a four-part series on soft power, the Hallyu wave, and what the business of art can learn from a country the size of Indiana. Start with Part 1 if you’re new here.
In 2026, the South Korean government announ...
What the Hotel Art Fair Tells Us About the Art Market Right Now
In 1994, four New York gallerists — Pat Hearn, Colin de Land, Matthew Marks, and Paul Morris — were facing a problem familiar to anyone who has tried to sustain a creative business through a recession. The art market had contracted. The est...
The Cultural Machine In Action - Part 3
Part 3 of a four-part series on soft power, the Hallyu wave, and what the business of art can learn from a country the size of Indiana. Start with Part 1 if you’re new here.
There’s a moment in Mr. Sunshine — the 2018 K-drama set du...
AI, Art Fairs, and Lucy Liu's Secret Life as a Visual Artist
Hot Links is a new recurring series on Working Creative — part documentation, part fangirling. It’s the evolution of Mad Focused, my old newsletter that tracked marketing trends, consumer behavior, and the stories worth paying attention to....
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Reb Carlson is an artist and 15-year award-winning marketing strategist, with work recognized by Cannes, SABRE Awards, Effie, and more. Lives in ATX where she works at a digital marketing agency and serves on the board of The Gallery ATX.
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