Working Creative
Reb CarlsonArt, commerce, and the creative life. For makers, marketers, and anyone who thinks culture is worth taking seriously.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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workingcreativestudy.substack.comLatest Issues
AI, Art Fairs, and Lucy Liu's Secret Life as a Visual Artist
Hot Links is a new recurring series on Working Creative — part documentation, part fangirling. It’s the evolution of Mad Focused, my old newsletter that tracked marketing trends, consumer behavior, and the stories worth paying attention to....
Culture Is The Infrastructure - Part 2
Part 2 of a four-part series on soft power, the Hallyu wave, and what the business of art can learn from a country the size of Indiana. If you missed Part 1, start there.
Every origin story has a crisis at its center. For South Korea’s...
Culture Is The Strategy - Part 1
A four-part series on soft power, the Hallyu wave, and what the business of art can learn from a country the size of Indiana.
It was 2018, and I was in the middle of a global campaign for an airline. We’d been building a hashtag for...
Who Profits When Culture Moves?
Working Creative is a newsletter about the business of art and the art of business — how creative people build sustainable careers, and how culture shapes the economy around them. Every week I share stories, ideas, and links that sit at tha...
When the Museum Comes to You
There’s a shot in BTS’ recent Tonight Show performance that stopped me mid-scroll. The group is standing inside the Guggenheim’s main rotunda — that impossible spiral of white concrete — performing for 150 fans like it’s the most natural th...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Working Creative.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Reb Carlson is an artist and 15-year award-winning marketing strategist, with work recognized by Cannes, SABRE Awards, Effie, and more. Lives in ATX where she works at a digital marketing agency and serves on the board of The Gallery ATX.
Frequently Asked Questions
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