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Working Creative

Reb Carlson

Art, commerce, and the creative life. For makers, marketers, and anyone who thinks culture is worth taking seriously.

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Substack
PricingOnly free issuesPublishesWeekly
Issues39Foundeda year agoLast Issue5 days ago
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Latest Issues

I Let an Algorithm Plan My Art Weekend. Here's Where It's Taking Me.

There’s something fitting about trusting a planning algorithm to send you into the landscape to look at art.

This year, Upstate Art Weekend launched an Adventure Builder — a new interactive itinerary tool that lets you filter by day, regio...

5 days ago

What a J-Pop Hashtag, a Rotary Phone in a SoHo Window, and Lucy Liu Have in Common: Q2's Most Read Essays


The Q2 Reading List: What You Might Have Missed

Five pieces from the last quarter — plus a look at what’s coming this summer.

Thanks for reading Working Creative! Subscribe for free to receive new posts and support my work.

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10 days ago
2

Saved for Later: Museum of sound, jazz nights, and the future of cinema and humanity

Hot Links is a new recurring series on Working Creative — part documentation, part fangirling. It’s the evolution of Mad Focused, my old newsletter that tracked marketing trends, consumer behavior, and the stories worth paying attention to....

16 days ago
2
2

I Keep Buying Books I Don't Read

Last week I had a free evening in NYC and found myself walking through SoHo, which felt, in 2026, almost like a rebellious act. I ducked into Iconic Magazines — a shop stocking hard-to-find and international titles — and then kept walking,...

23 days ago
5
7

What Culture Are We Trying To Build? - Part 4

The final installment of a four-part series on soft power, the Hallyu wave, and what the business of art can learn from a country the size of Indiana. Start with Part 1 if you’re new here.


In 2026, the South Korean government announ...

a month ago
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  • Reb Carlson

    Reb Carlson is an artist and 15-year award-winning marketing strategist, with work recognized by Cannes, SABRE Awards, Effie, and more. Lives in ATX where she works at a digital marketing agency and serves on the board of The Gallery ATX.

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