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From Copy to Strategy

Madina Avezova

A space for marketers and creators with tools and insights for writing that converts.

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Substack
PricingOnly free issuesPublishesWeekly
Issues20Foundeda year agoLast Issue8 days ago
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Latest Issues

Why You Can’t Find Remote Work Anymore

I talked about automation, burnout, and the gradual disappearance of junior roles.

But there’s another part of this conversation people rarely discuss honestly: why remote work itself has started making employers uncomfortable.

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The Wrong Metrics for the Right Buyers

B2B IT content is genuinely harder to create.

Not because marketers are lazy. Because the entire logic of attention works differently here. Every time someone says “just go viral” or “why aren’t you posting more on TikTok?”, I crin...

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It’s not just people you’re competing with now

I’ve noticed something lately.

Some posts don’t just feel relevant. They feel… a little too accurate - like some Instagram ads. Because now we’re not just competing with more content, but with content that’s been optimized to feel personal...

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Why I Moved My Website from WordPress to Hostinger

Two years ago I decided to build a website for my services.

Like most non-developers, I started by comparing platforms: WordPress, Tilda, Wix, Hostinger, Bitrix.

Every guide online tried to answer the same question: Which one is best?

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I thought my blog wasn’t growing because I wasn’t consistent enough.

I would publish for a few weeks, see no traction, and quietly stop.
Come back a month later with the same promise:

“This time I’ll just stick with it.”

So I did.

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  • Madina Avezova

    Copywriter for IT and B2B products. I turn complex ideas into clear, conversion-focused language.

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