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From Copywriting to Marketing Strategy

Madina Avezova

Articles and case studies on content marketing, strategy, AI, and building a career in digital.

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Substack
PricingOnly free issuesPublishesWeekly
Issues35Foundeda year agoLast Issue6 days ago
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Artwork for From Copywriting to Marketing Strategy

Latest Issues

3 Things in Marketing AI Can't Automate Yet

How many articles and videos on this topic have you already seen? Probably a lot. So let me start with what I’ve watched change myself.

When I started working in marketing in 2022, automation hadn’t touched people’s jobs the way it has now...

6 days ago
3

LinkedIn is the best place to find B2B clients, and the worst place to wait for them

When I started studying LinkedIn, I realized it’s genuinely one of the most convenient places to find B2B clients. The audience there is either used to receiving offers or actively open to them. Unlike other platforms, you can figure that o...

13 days ago
5

Reddit for B2B: How to Promote Your Product Where People Hate Ads

If you sell B2B SaaS, an AI tool, or a niche service, Reddit may seem like an unusual marketing channel. It does not let you target people by job title like LinkedIn does. But it has thousands of niche communities where professionals discus...

20 days ago
11
3

I spent 2 years posting on 13 platforms so you don't have to

In 2024, when I decided to take my personal brand seriously, I still wasn’t ready for video content.

So I chose another strategy: slowly expand the number of platforms where I published, hoping it would increase my chances of reaching the...

a month ago
14
2

What I Got Wrong on LinkedIn for 2 Years Straight

LinkedIn is the only social media platform I’ve been running consistently for over 2 years. I registered in 2023, at 19. It was my very first social media account - ever. And yes, that detail matters.

The obvious goal of a LinkedIn profile...

a month ago
11

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  • Madina Avezova

    B2B & SaaS copywriter. Here I share insights on content, positioning, and clear messaging.

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