From Copywriting to Marketing Strategy
Madina AvezovaFor anyone building a career, a business, or simply a life that feels like their own.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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madinaavezova.substack.comLatest Issues
Before CAC Means Anything, Watch Your Conversations
Founders love CAC and LTV because they make marketing look measurable. But in a small startup, these numbers can create more confidence than clarity. You may have too few customers. Sales may still depend on the founder. Some channels have...
Leaving Junior Marketing Thinking
There’s no such thing as perfect content
I wouldn’t call myself a perfectionist. But like everyone, I double-check my work before hitting send. Does that guarantee no edits come back?
No.
You can build what you consider “perfect” con...
The Marketing You Never See
The noise problem no one talks about
The average professional receives 121 emails per day. Every one of them screams for attention. “Act now.” “Limited time.” “Don’t miss out.” The inbox has become a crowded arena where everyone is figh...
Zero-Click Content is the new SEO
Users no longer need to visit your website to get value from you. They get it on TikTok, in search snippets, in LinkedIn carousels. The brands winning today are the ones who already know this.
Content that works without your site
The...
Why marketing jobs are going offline again
When budgets were expanding and investor money was flowing freely companies hired fast and trusted blindly. Now they don't. The office return isn't nostalgia - it's a control mechanism in an era where every budget line needs justification....
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Subscribers, engagement, traffic and sponsorship for From Copywriting to Marketing Strategy.
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Authors
The writers behind this newsletter.
Copywriter for IT and B2B products. I turn complex ideas into clear, conversion-focused language.
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