From Copywriting to Marketing Strategy
Madina AvezovaArticles and case studies on content marketing, strategy, AI, and building a career in digital.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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madinaavezova.substack.comLatest Issues
Is Your LinkedIn Audience Actually Your Audience?
The biggest temptation for me on LinkedIn has always been growing the number of connections. I thought: the more people I have in my network, the higher the reach of my posts and articles. Makes sense, right?
But recently, I analyzed my st...
I Spent $300+ on a Website That Wasn't Working for 3 Years. Here's What I Learned
Most people think their website isn’t working because of the design. Wrong colors, wrong fonts, wrong layout. So they redesign. And nothing changes.
I know this because I did the same thing. For 3 years, I paid for a domain, hosting, and t...
Silence Is Not Data
Everyone assumes the scary part of this job is the piece that gets torn apart. It’s not. If people argue with you, at least you know they read it.
What I actually dread is when nothing happens at all
You work on something for two weeks. Y...
3 Things in Marketing AI Can't Automate Yet
How many articles and videos on this topic have you already seen? Probably a lot. So let me start with what I’ve watched change myself.
When I started working in marketing in 2022, automation hadn’t touched people’s jobs the way it has now...
LinkedIn is the best place to find B2B clients, and the worst place to wait for them
When I started studying LinkedIn, I realized it’s genuinely one of the most convenient places to find B2B clients. The audience there is either used to receiving offers or actively open to them. Unlike other platforms, you can figure that o...
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Authors
The writers behind this newsletter.
B2B & SaaS copywriter. Here I share insights on content, positioning, and clear messaging.
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