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From Copywriting to Marketing Strategy

Madina Avezova

For anyone building a career, a business, or simply a life that feels like their own.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues29Foundeda year agoLast Issue9 days ago
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Artwork for From Copywriting to Marketing Strategy

Latest Issues

365 Days Later: What My Newsletter Taught Me

1. Consistency (yes, I know you rolled your eyes)

Look at the numbers though. The gaps in my posting schedule are visible in my engagement data. Every time I went quiet, momentum slipped.

First one

Second one:)

What actually helped: ba...

9 days ago
8
2

6 Hook Patterns Every Viral Post Has in Common

1. The number that makes the method look impossible

The structure: [Specific result] + [counterintuitive method that produced it]

This works because the result gives you credibility instantly, and the method breaks the reader’s mental mo...

15 days ago
8

"I'll Increase Your Conversion Rate by 20%" Why This Hurts You More Than It Helps

Spend five minutes on LinkedIn and you’ll see the same promises everywhere:

“I’ll boost your sales by 30%.”

“10x your leads with cold outreach.”

“Get 100x better ROI with AI.”

They sound impressive - until you think about them for more...

a month ago
11
1

Before CAC Means Anything, Watch Your Conversations

Founders love CAC and LTV because they make marketing look measurable. But in a small startup, these numbers can create more confidence than clarity. You may have too few customers. Sales may still depend on the founder. Some channels have...

2 months ago
7

Leaving Junior Marketing Thinking

There’s no such thing as perfect content

I wouldn’t call myself a perfectionist. But like everyone, I double-check my work before hitting send. Does that guarantee no edits come back?

No.

You can build what you consider “perfect” con...

2 months ago
9
4

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  • Madina Avezova

    Copywriter for IT and B2B products. I turn complex ideas into clear, conversion-focused language.

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