From Copywriting to Marketing Strategy
Madina AvezovaFor anyone building a career, a business, or simply a life that feels like their own.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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madinaavezova.substack.comLatest Issues
I spent 2 years posting on 13 platforms so you don't have to
In 2024, when I decided to take my personal brand seriously, I still wasn’t ready for video content.
So I chose another strategy: slowly expand the number of platforms where I published, hoping it would increase my chances of reaching the...
What I Got Wrong on LinkedIn for 2 Years Straight
LinkedIn is the only social media platform I’ve been running consistently for over 2 years. I registered in 2023, at 19. It was my very first social media account - ever. And yes, that detail matters.
The obvious goal of a LinkedIn profile...
The buyer has already decided. You just don't know it yet
That moment still exists. But it’s no longer where the decision happens.
Today’s B2B buyer does most of the work before anyone on your team knows they’re looking. They search, compare, read, and form opinions independently - often weeks be...
365 Days Later: What My Newsletter Taught Me
1. Consistency (yes, I know you rolled your eyes)
Look at the numbers though. The gaps in my posting schedule are visible in my engagement data. Every time I went quiet, momentum slipped.
First one
Second one:)
What actually helped: ba...
6 Hook Patterns Every Viral Post Has in Common
1. The number that makes the method look impossible
The structure: [Specific result] + [counterintuitive method that produced it]
This works because the result gives you credibility instantly, and the method breaks the reader’s mental mo...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for From Copywriting to Marketing Strategy.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
B2B & SaaS copywriter. Here I share insights on content, positioning, and clear messaging.
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