MadTech Insider
CiaranAd Tech, MarTech & Digital Media Insights
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 6 years ago | Last Issue | 5 years ago |
| Active | |||||
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madtechinsider.substack.comLatest Issues
Why Regulators Cannot Save You From The Apple Ad Powerplay
Early during the summer I went to the mecca of Gaelic Games, Croke Park, to watch my beloved Monaghan play the eventual All-Ireland champions, Tyrone. We lost a tight game by the bare minimum score - literally, a kick of a ball.
It was gu...
New Rules For Scaling MadTech Startups In A Privacy-First World
Many of our fund LPs ask us about our investment thesis. Why do we invest the way we do? What differentiates us from a typical horizontal fund?
The answer to that is simple: FirstPartyCapital is a vertical fund focused on “enabling” te...
How the new wave of MadTech breaks the dependency loop
There is a massive shift going on in our industry. We are transitioning from a quasi one-to-one marketing infrastructure - predominantly built off the back of two oversized third party platforms (guess who?) - to a more custom, fragmented...
Max Schrems, Johnny Ryan and the necessity of "privacy insurance"
Brian O’Kelley, a legend of the ad tech space, highlighted yet another privacy fail this week. In a blog post on BOKonAds he detailed how he was remarketed with a cancer drug after researching a treatment that was prescribed to a family me...
Why the FirstPartyCapital fund is betting on industry innovation
The FirstPartyCapital syndicate has been live since mid-March, and we have been busy proving out our investment model.
We have seen a number of successes over the last six weeks: 350 global investors are currently signed up to our investo...
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