Maeve Ferguson
The Insight Edge. What if your IP could work without you, sell without you, and build a data asset worth millions? That's what I build for the world's leading authorities. Weekly from my horse farm in Ireland.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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maeveferguson.substack.comLatest Issues
#038 - From Quiz Funnel to Category of One: How to Design a Diagnostic That Shifts Perspectives
In today’s edition of The Insight Edge, I’m diving into a little how-to. Once you’ve decided on which type of diagnostic assessment is right for your business, you’ll want to build it, the right way.
You can see which type is right for you...
#037 -The Insight Edge - I scrapped my talk at 30,000 feet.
High above the clouds, en route from Boston to Minneapolis, I realised something.
See, the night before I had a superb evening with a few of the ladies that make up Maison mastermind and we had a ball. Think good food, good chat and a rea...
THE INSIGHT EDGE — Edition #036 Inside the Data Funnel: Why Two DIY Quizzes Failed (And What Was Actually Hiding Underneath the Whole Time)
I was asked again this week to review a typeform quiz that hasn’t been performing. The expert said to me “I’ve tried two different quizzes. I’m pretty sure it’s my audience - they must not take quizzes.”
Then… “can we have a call so that y...
The Insight Edge Edition #035 — "The How To" of The Data Funnel
Last week I was in our fortnightly mastermind call with Mike Kim’s mastermind.
The kind of room where everyone in it has built something other people in their industry now study. Those who are working with some of the biggest names in the...
THE INSIGHT EDGE EDITION #034 — Your List Is Not the Asset. The Structure Underneath It Is.
Last week an established business coach said this to me:
“I have thousands of leads, but I have absolutely no idea who is ready for my six-figure offer versus who is just looking for free stuff.”
He was not complaining. He w...
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What if your IP could work without you, sell without you, and build a data asset worth millions? That's what I build for the world's leading authorities. Weekly from my horse farm in Ireland.
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