
One move a week to turn personality and expertise into paying demand.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 10 months ago | Last Issue | 5 days ago |
| Active | |||||

Everyone around me is mourning the algorithm. Even Lara Acosta shared the most depressing stats. Reach is down, the feed is dead.
Awkward, because my reach went up: 10 posts, 290,734 impressions in 10 days.
My biggest post did 69,711 of t...
September 2025, two months into rebuilding my business on LinkedIn. I’m on a Google Meet with a new client, my scope document open in another tab, ready to walk her through every deliverable. She stops me before I start, says she feels seen...
My neurodivergent brain added up every LinkedIn impression from the last 12 months. Mine and my clients’, around 27 million impressions total. The biggest thing they all had in common? Personality-first content. And no, not the “here’s what...
“Of course your LinkedIn is crushing it. You’re a good writer.”
I don’t buy that bullsh*t. Pun intended.
I get some version of that every week, in the comments and my DMs, from people who watched a post of mine pull in clients and decided...
Two weeks ago, I ran a workshop breaking down the three LinkedIn posts that made me €28k. Then I broke down too. Live, in front of 100 people.
I wasn’t nervous. An artist I looked up to had died the month before, a man who built a career o...
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The writers behind this newsletter.
personality-first positioning⢠and content for solopreneurs stuck at $10K MRR | 150+ brands | #1 personal branding worldwide (Favikon)
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