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The Obvious Yes

Magali De Reu

One move a week to turn personality and expertise into paying demand.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues21Founded10 months agoLast Issue5 days ago
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magalidereu.substack.com
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Latest Issues

I stole your LinkedIn reach for $29K

Everyone around me is mourning the algorithm. Even Lara Acosta shared the most depressing stats. Reach is down, the feed is dead.

Awkward, because my reach went up: 10 posts, 290,734 impressions in 10 days.

My biggest post did 69,711 of t...

5 days ago
23
4

I stopped selling knowledge. 12 months later I'd made $589K

September 2025, two months into rebuilding my business on LinkedIn. I’m on a Google Meet with a new client, my scope document open in another tab, ready to walk her through every deliverable. She stops me before I start, says she feels seen...

12 days ago
108
18

3 personality levers that make my content impossible to copy

My neurodivergent brain added up every LinkedIn impression from the last 12 months. Mine and my clients’, around 27 million impressions total. The biggest thing they all had in common? Personality-first content. And no, not the “here’s what...

3 months ago
42
9

12 buyer psychology triggers hiding in every post I write

“Of course your LinkedIn is crushing it. You’re a good writer.”

I don’t buy that bullsh*t. Pun intended.

I get some version of that every week, in the comments and my DMs, from people who watched a post of mine pull in clients and decided...

3 months ago
91
12

11 million impressions later, I don’t post on LinkedIn anymore

Two weeks ago, I ran a workshop breaking down the three LinkedIn posts that made me €28k. Then I broke down too. Live, in front of 100 people.

I wasn’t nervous. An artist I looked up to had died the month before, a man who built a career o...

3 months ago
60
12

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  • Magali De Reu

    personality-first positioning™ and content for solopreneurs stuck at $10K MRR | 150+ brands | #1 personal branding worldwide (Favikon)

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