Magic in Crisis by Adomas Pūras
Adomas Pūras, Ph.D.Times of crisis unlock flourishing periods of human creativity and renewal. Join me as I explore the hidden connections between the climate crisis, ancient history, spirituality, brand & sustainability strategies, and the magic of everyday life.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 6 months ago |
| Active | |||||
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magicincrisis.substack.comLatest Issues
The Guilt of the Sustainability Professional
There’s a lot of division in the sustainability movement. One key cleavage is between those working from within the system with reformist agendas, and those who seek to replace the system outright.
What I’ve noticed observing this dynamic...
The Unlikely Trinity: Sustainability, Capitalism, Spirituality
Photo by Pawel Czerwinski
The one positive that could emerge from the environmental crisis is a rich new reservoir of meaning, purpose, and imagination. It wouldn't be the first time this happened in history.
Many centuries ago, the Kachi...
The Autonomy of Storytelling: How It Was Lost and How We Get It Back
Does anyone still remember the Marlboro Man? Of course, we do.
Sure, the product was awful, but the commercials made people feel good. Through the power of autonomous storytelling, the ritual of smoking was connected to the ideas of freedo...
Green Marketing in Trouble? Here's a Fresh Path Based on... Miracles
Imagine making trees grow just by going for a jog. You might think this is an episode from a fantasy story.
But that's exactly what Asics made possible in 2023, when the Japanese sportswear brand partnered with One Tree Planted. Asics pled...
This Forgotten Academic Concept Will Change How You See Brands And Sustainability
In the first piece, I introduced a new sustainability communication strategy available for brands. Instead of greenwashing and boring us, brands can distribute 'green agency' among people by showing how they can use branded objects (like a...
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Authors
The writers behind this newsletter.
Experienced brand strategist exploring hidden connections between spirituality, sustainability, ancient history, everyday life rituals, and brand strategy. Creator of GRAMMA strategy (a.k.a hierophanic marketing)
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