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Massive Change works with socially conscious organizations that are committed to being on the right side of history. Virginia changes how they lead. Justin changes how they brand themselves. Together, we help them activate word-of-mouth and community.

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Latest Issues

Brandon Peele on Bison Medicine & the Constitution America Still Deserves

About Brandon Peele

Brandon Peele’s purpose is to heal the soul of the United States. He spent his early career in investment banking before seven years of inner work led him toward purpose facilitation, building an international comm...

a month ago
1

Do you have a BFD Brand?

Of course, I used AI to make this. I’m not a dinosaur.

Marketers ruin everything, especially language.

“Community” used to mean people who shared geography, history, values, etc. Now it means a platform.

“Authentic” used to mean being yo...

2 months ago
1
1

David Morse on Consumer Power, Multicultural Marketing, and the Refusal to Be Silent

About David Morse

David Morse is a multicultural marketing strategist, author of four books, and the founder of a market research firm specializing in multicultural consumer intelligence. With a master’s in international marketing and a...

2 months ago
5

What Small Business Owners Can Do to Fight Injustice

Many of you mentioned that you love our “second show” portion of our guest episodes. So we decided to make the “second show” the first show, with some regular no-guest episodes!

Subscribe now

In this episode, we tackle this question:

Wha...

3 months ago
1

Bring Your Business to the Fight for Justice

You’ve been watching what’s happening. Maybe speaking up. Probably wondering what more you can actually do beyond the posts, the petitions, the sick feeling in your stomach every time you open the news.

Dr. Virginia Lacayo has been here be...

3 months ago
1

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Authors

The writers behind this newsletter.

  • Massive Change

    We are Massive, a new kind of coaching practice designed to guide and equip business leaders called to use their status and power to take on systemic change.

  • Virginia Lacayo, Ph.D

    Co-founder & CEO at MASSIVE, social change expert, strategic advisor, speaker, Board Chair, feminist, activist, and author. Ph.D in Communication for Social and Complexity Science. Nicaraguan/French roots and soul, US citizen.

  • Justin Foster

    I activate BFD potential in brands. Brand Crafter & co-founder of Massive Change. Writer and Poet. Agitator of the apathetic. Local gringo in CDMX.

  • Meghan Cathlin

    Author of "Leading With The Heart" Founder of Considerate Ventures Passionate advocate for the science-backed intelligence of the heart. www.MeghanCathlin.com

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