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Massive Change works with socially conscious organizations that are committed to being on the right side of history. Virginia changes how they lead. Justin changes how they brand themselves. Together, we help them activate word-of-mouth and community.

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Substack
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Issues112Founded3 years agoLast Issue20 days ago
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Latest Issues

Emily Cassel-Copeland on Why the System Fears Educated Women Who Refuse to be Silent

About Emily Cassel-Copeland

Emily Cassel-Copeland is the founder of WMNûp, a community and consulting platform for women entrepreneurs built on what she calls the infinite upward spiral, a regenerative alternative to the extraction mod...

20 days ago
5

The Machine That Feeds On Martyrs

"The Fall of Oppression", created in 2016 in collaboration with the arts group Groundswell and lead artist Raúl Ayala.

By Dr. Virginia Lacayo, Co-Founder & CEO at Massive Change

Three years. That is how long this fight has left, at minimu...

22 days ago
3
2

Brandon Peele on Bison Medicine & the Constitution America Still Deserves

About Brandon Peele

Brandon Peele’s purpose is to heal the soul of the United States. He spent his early career in investment banking before seven years of inner work led him toward purpose facilitation, building an international comm...

2 months ago
1

Do you have a BFD Brand?

Of course, I used AI to make this. I’m not a dinosaur.

Marketers ruin everything, especially language.

“Community” used to mean people who shared geography, history, values, etc. Now it means a platform.

“Authentic” used to mean being yo...

3 months ago
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1

David Morse on Consumer Power, Multicultural Marketing, and the Refusal to Be Silent

About David Morse

David Morse is a multicultural marketing strategist, author of four books, and the founder of a market research firm specializing in multicultural consumer intelligence. With a master’s in international marketing and a...

3 months ago
5

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Authors

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  • Massive Change

    We are Massive, a new kind of coaching practice designed to guide and equip business leaders called to use their status and power to take on systemic change.

  • Virginia Lacayo, Ph.D

    Co-founder & CEO at MASSIVE, social change expert, strategic advisor, speaker, Board Chair, feminist, activist, and author. Ph.D in Communication for Social and Complexity Science. Nicaraguan/French roots and soul, US citizen.

  • Justin Foster

    I activate BFD potential in brands. Brand Crafter & co-founder of Massive Change. Writer and Poet. Agitator of the apathetic. Local gringo in CDMX.

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