Making it Massive
Massive Change, Virginia Lacayo, Ph.D, Justin Foster, Dr. Kazique Jelani PrinceMassive is what happens when Dr. Virginia Lacayo’s systems mastery meets Justin Foster’s brand alchemy—challenging power, leveraging complexity, and turning bold ideas into systemic liberation.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 94 | Subscribers | Read | makingitmassive.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Trevor Silva on Branding as Resistance
In this episode, Virginia and Justin visit with Trevor Silva, co-founder of Cluck Hut, about soap. Yes, actual soap. But also, how Cluck Hut has made soap a symbol for fighting fascism.
F the Content Calendar
Every solo professional, every creative, every founder who lives close to their calling has something to share with the world. The problem is that most of what passes for “content” strips that truth of its power. It turns expression into ou...
Kazique Jelani Prince on Belonging
In this episode, Virginia and Justin visit Dr. Kazique J. Prince, a Belonging and Inclusion strategist, Afrofuturist visionary, and founder of Jelani Consulting. Kazique’s work bridges African-centered wisdom with future-focused innovation,...
Clare Hefferren on Reclaiming Your Identity
In this episode, Virginia and Justin visit with Clare Hefferren. She is on a mission to dismantle the commodification of identity and rebuild leadership, branding, and business from the inside out. After 20 years of running her own agency, ...
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Authors
The writers behind this newsletter.
We are Massive, a new kind of coaching practice designed to guide and equip business leaders called to use their status and power to take on systemic change.
Co-founder & CEO at MASSIVE, social change expert, strategic advisor, speaker, Board Chair, feminist, activist, and author. Ph.D in Communication for Social and Complexity Science. Nicaraguan/French roots and soul, US citizen.
Professional agitator living in CDMX. Co-founder of Massive, helping soul-led entrepreneurs build sacred brands as a fractional CMO and brand coach. Writer, poet, and provocateur. Coffee, bourbon, and country music purist.
Storyteller, strategist, and unapologetic truth-teller. I stir pots, build bridges, and leave no bias unchallenged. Call me Dr. Kazique Prince if you must—but I prefer Papi. Pull up a seat; it’s about to get real.
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