IA 4 BUSINESS
Marc CortésIA: Impulsando Negocios, Potenciando Personas
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | Language |  Spanish | |||
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ia4business.substack.comLatest Issues
#43 Last Mile: el piloto funciona, ahora viene lo difícil
Hay un patrón que se repite en casi todas las empresas que están explorando la IA: el piloto sale bien. El prototipo impresiona en la presentación. El equipo de innovación celebra. Y entonces... el proyecto se atasca.
No porque la tecnolog...
#42 ¿quien paga la fiesta de la IA?
En el mundo de la empresa existe una verdad incómoda pero inapelable: la fiesta la paga el margen. Da igual el sector, el modelo de negocio o la tecnología de moda. Si los ingresos no superan los costes de forma sostenida, la supervivencia...
#42 Tu próximo cliente no es humano: del B2C al B2A (Business to Agent)
Durante décadas, el marketing se ha construido sobre una premisa que todos damos por sentada: al otro lado de la pantalla hay una persona.
Una persona que busca, compara, duda, se emociona con un descuento, se convence con una buena foto y...
#41 La trampa de creer que la IA es un mercado global
Tres bloques, tres mercados, una oportunidad que pocos están viendo.
Durante dos años, el debate sobre inteligencia artificial giró casi en exclusiva en torno a una pregunta: ¿ChatGPT o el resto? Era una narrativa cómoda y, en parte, ciert...
#40 Caso DKSH ¿Cómo el B2B usa GEO (IA) para transformar su Marketing?
En esta edición, recibo como invitado a Florian Brunet, Global Director of Digital en DKSH. Florian es también colaborador académico en ESADE, donde imparte clases sobre Transformación Digital en entornos B2B. Gracias Florian por querer s...
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The writers behind this newsletter.
Digital Transformation and Growth Business Advisor / Profesor asociado adjunto ESADE / Director Executive Master Digital Business ESADE / Conferenciante y escritor
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