IA 4 BUSINESS
Marc CortésIA: Impulsando Negocios, Potenciando Personas
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | Language |  Spanish | |||
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ia4business.substack.comLatest Issues
#46 El problema no es la IA, es la pregunta que te haces: 4 decisiones que nadie te cuenta
Cada vez que me siento con un directivo, la conversación sobre IA termina en el mismo sitio. Después de los titulares, los casos de uso ajenos y la presión del consejo, llega la frase: “Lo veo, pero no acabo de saber cómo meterla en mi orga...
#45 Que no te engañen, un agente no se crea en 60 segundos
Los agentes de IA no son tan fáciles como te prometen. Y eso es una buena noticia.
He pasado la semana en California, en UC Berkeley, acompañando a 50 participantes de los Executive Master de ESADE. Siempre es estimulante volver a esta p...
#44 No podemos delegar nuestro pensamiento
Usar la IA generativa quizás está dejando de ser una ventaja competitiva. Es el nuevo mínimo.
Hay una trampa silenciosa en la adopción masiva de herramientas de IA: cuando todo el mundo genera el mismo output con las mismas herramientas,...
#43 Last Mile: el piloto funciona, ahora viene lo difícil
Hay un patrón que se repite en casi todas las empresas que están explorando la IA: el piloto sale bien. El prototipo impresiona en la presentación. El equipo de innovación celebra. Y entonces... el proyecto se atasca.
No porque la tecnolog...
#42 ¿quien paga la fiesta de la IA?
En el mundo de la empresa existe una verdad incómoda pero inapelable: la fiesta la paga el margen. Da igual el sector, el modelo de negocio o la tecnología de moda. Si los ingresos no superan los costes de forma sostenida, la supervivencia...
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The writers behind this newsletter.
Digital Transformation and Growth Business Advisor / Profesor asociado adjunto ESADE / Director Executive Master Digital Business ESADE / Conferenciante y escritor
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