From The Culture
Marcus CollinsThis substack examines culture and its impact and influence on us.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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marctothec.substack.comLatest Issues
The Boxes We Sort Consumer Into Are The Same Ones That Trap Our Employees
Marketing runs on boxes where practitioners take a sprawling, heterogeneous market and sort people into tidy, homogeneous-like clusters called segments. The hope of this segmentation exercise is to identify the segments that are most likely...
A Relationship Company Hiding Inside A Dating App Called Hinge
Hinge is on a mission to make the world a less lonely place. At a glance, it sounds rather lofty, especially for a dating app. It’s the kind of thing you’d see written in a tech startup pitch deck or a line stitched onto corporate merch. Bu...
Organizational Turn Arounds Don’t Require Perfection, They Just Need Potential
I’m a child of the ‘80s. Michael Jackson, MTV, Eddie Murphy, Atari, Bart Simpson, Saturday-morning cartoons, and just about every piece of cultural production that you can name from the decade bring back fond memories of my formative years....
Good People. Wrong Incentives. That’s A Culture Problem.
My eleven-year-old is still trying to learn the Dougie. Over a decade since it entered the cultural bloodstream, and it is still moving through generations like a living thing. I grew up on the Running Man, the Kid-n-Play kick step, the Wop...
Why Great Leaders, Like Parents, Let Their People Fail
I’m a proud #girldad. It’s the most important job I’ve ever held, and, as I see it, my job description as their father is to curate the way they experience the world around them. So, I’m pretty intentional about what I expose them to, what...
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The writers behind this newsletter.
I study culture and its impact and influence on human behavior as a professor at the University of Michigan and the author of the best-selling book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
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