From The Culture
Marcus CollinsThis substack examines culture and its impact and influence on us.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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marctothec.substack.comLatest Issues
Why Our Instincts About Loneliness Are Mostly Wrong And Why It Matters
As much as I love hip hop, and I truly do, R&B is the genre that speaks most to my heart. And of course, it would, seeing as the genre’s most central topic revolves around love—and mostly love in ruin. Heartbreak and loneliness are recurrin...
Dhar Mann’s Secret To Success: Work For The Cause Not The Applause
We’ve all heard the story of famous failures. Michael Jordan was cut from his high school varsity team. A dozen publishers rejected J.K. Rowling before Harry Potter found a home. Walt Disney went bankrupt before Disneyland ever existed. Col...
To Build Better Connections We Need More Campfires And Less Fireworks
In the world of marketing, there are fireworks and campfires. Fireworks are the big, bright spectacles that grab everyone’s attention, if only for a moment, like a splashy product launch that everyone sees and, before long, forgets. Campfir...
How Snuffleupagus Can Help Us Improve Culture And Navigate Tech
Like many of us, I grew up on Sesame Street. The characters, the songs—they still live affectionately in my mind. However, one thing perplexed me: Mr. Snuffleupagus, Big Bird’s friend whom none of the grown-ups could see. He was real, but e...
The Boxes We Sort Consumer Into Are The Same Ones That Trap Our Employees
Marketing runs on boxes where practitioners take a sprawling, heterogeneous market and sort people into tidy, homogeneous-like clusters called segments. The hope of this segmentation exercise is to identify the segments that are most likely...
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Authors
The writers behind this newsletter.
I study culture and its impact and influence on human behavior as a professor at the University of Michigan and the author of the best-selling book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
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