From The Culture
Marcus CollinsThis substack examines culture and its impact and influence on us.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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marctothec.substack.comLatest Issues
Good People. Wrong Incentives. That’s A Culture Problem.
My eleven-year-old is still trying to learn the Dougie. Over a decade since it entered the cultural bloodstream, and it is still moving through generations like a living thing. I grew up on the Running Man, the Kid-n-Play kick step, the Wop...
Why Great Leaders, Like Parents, Let Their People Fail
I’m a proud #girldad. It’s the most important job I’ve ever held, and, as I see it, my job description as their father is to curate the way they experience the world around them. So, I’m pretty intentional about what I expose them to, what...
Almost Every Problem Is Fixable
Two months ago, my family and I bought a new car. Less than two months later, someone changed lanes on the highway and rammed right into it. Everyone was safe, thank God. But once that was established, I was furious—not because I was attach...
Leaders Should Wait On People, Not Make Them Wait
When I was a kid, I spent hours parked in front of my grandparents’ television, waiting. We didn’t have cable in the communal parts of our house growing up, so grandma and grandpa’s house was the place where I got my cable television fix, e...
THE COST OF GETTING CULTURE WRONG
There is no external force more influential to human behavior than culture, full stop. The lion’s share of my work has rested on this thesis. This is critical for marketers because brands, by definition, are vessels of meaning, and meaning...
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Authors
The writers behind this newsletter.
I study culture and its impact and influence on human behavior as a professor at the University of Michigan and the author of the best-selling book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
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