From The Culture
Marcus CollinsThis substack examines culture and its impact and influence on us.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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marctothec.substack.comLatest Issues
THE COST OF GETTING CULTURE WRONG
There is no external force more influential to human behavior than culture, full stop. The lion’s share of my work has rested on this thesis. This is critical for marketers because brands, by definition, are vessels of meaning, and meaning...
The NFL Exec Who Opened Football To Women Says We Need More “Eff-It” Energy
There is a moment most of us can trace our lives back to—when someone looked at us and named something we couldn’t yet see in ourselves. For me, it was a woman named Tylitha Stewart, who caught me in a recording studio talking about applyin...
A Love Coach Argues Our Love For Our Job Is Costing Us
At the end of the Michael Jackson and Paul McCartney duet from Thriller’s “The Girl Is Mine,” once the singing is mostly over and the two just talk on the record, Michael says the line by which I’ve self-identified for years: "I'm a lover,...
How Beyoncé’s Father, Mathew Knowles, Approaches Spotting Top Talent
Every organization is, in the end, a bet on people. It’s why recruiters spend fortunes and quarters combing the job market for the right hire, why front offices employ armies of scouts, why A&R executives fly across the country to sit in on...
Is "Vibe Founding" The Next Frontier For Startups In An AI World?
The day after a recent Y Combinator demo day, a company took the roughly 100 startups that had just presented and, in 24 hours, replicated every one of their products. It is a tidy little parable for the moment we are in. The barrier to bui...
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The writers behind this newsletter.
I study culture and its impact and influence on human behavior as a professor at the University of Michigan and the author of the best-selling book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
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