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The B-Side

Maria Picard

The other side of the music industry

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues14Founded2 years agoLast Issue4 months ago
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Artwork for The B-Side

Latest Issues

A&R 2026: WE LOST "R"

Imagine getting a splinter in your toe. It barely hurts at first, so the days pass without you even noticing the slight discomfort in your left shoe. That must be just another callus from wearing a new pair through your entire trip recently...

4 months ago
9
3

THE LOUDEST IN THE ROOM

The room smells of cigarettes and soft perfume; the ceiling hangs low enough to press the laughter into a single hum, the kind that turns strangers into constellations if you stand still long enough. I have slept for an hour, bribed my body...

7 months ago
4

CHANGE OF CONTROL: WHEN YOUR LABEL GETS SOLD

THE WEEK MY INBOX TURNED INTO A PARADE

I had a distant idea about the JV label phenomenon — until one of my artists went viral last year. Then the flood started: “Let’s talk”, “We love this record”, “We can take it global”. It wasn’t t...

9 months ago
5
2

EVERYONE'S A MANAGER NOW

The music industry has always been defined by reinvention — but never has the divide between generations felt so sharp. On one side are the old-school professionals who learned the business through years of trial, error, and late-night nego...

10 months ago
8

HOW TO BURN OUT PROPERLY (AND MAYBE COME BACK)

Disclaimer:

This year’s Easter holiday was way too long that I sat back to analyse everything I observed and experienced about burnout and on top of that by pure accident I did a full-blown research so that hopefully this long-read will e...

a year ago
1

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  • Maria Picard

    Agency owner and artist manager just wanting to make the music industry a better place for everyone

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