Market Pulse
Marcel MelzigA newsletter analyzing market shifts in fashion, luxury and sportswear—turning trends into business strategy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 2 years ago | Last Issue | 17 days ago |
| Active | |||||
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marketpuls.substack.comLatest Issues
Nike’s clean print: when wholesale is a culture decision
Nike just printed its first clean quarter of the Win Now chapter. That is rare enough to write about.
This is not an earnings recap. It is about what happens when the world’s largest sportswear brand has to rebuild desire and wholesale tru...
When one running shoe owns the whole Berlin Marathon podium
Berlin just handed both podiums to one running shoe. That is rare enough to write about.
The Adidas Adios Pro Evo 3 story is not a race recap. It is about what happens when one plate design owns the day at a World Marathon Major, and what...
When Luxury buys the entire Venue
Market Pulse is back with a topic I’ve been circling for months.
The luxury-sport convergence gets covered as individual deals. A collaboration here, an ambassador there. But when you line up everything that happened in the past 12 months,...
ANTA: The LVMH of Sportswear
After a longer pause than intended - this is Market Pulse returning.
A lot has happened in sportswear and luxury since the last issue. More than enough to write about. I’ve spent the past months working closer with brands on the questions...
The Power of belonging: why Community > Audience in 2025
Few weeks ago, I shared why “Small is the new scalable.” It resonated more than I expected.
Because deep down, we’re all feeling the shift: the playbook built on mass exposure is breaking. And the brands that are thriving today aren’t the...
Audience Metrics
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The trends, shifts and strategies reshaping luxury and sportswear, explained for the people making decisions.
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