Market Pulse
Marcel MelzigA newsletter analyzing market shifts in fashion, luxury and sportswear—turning trends into business strategy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | marketpuls.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Power of belonging: why Community > Audience in 2025
Few weeks ago, I shared why “Small is the new scalable.” It resonated more than I expected.
ASICS: How a 1949 Basketball Shoe Company turned Running into the New Streetwear
### Running the Long Game Since 1949
Meet the Sneakerina
Hey — welcome back to Market Pulse
Birkenstock: The 250-Year Overnight Success
From comfort-first to fashion staple — how Birkenstock scaled to €1.8B while staying true to its roots.
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Authors
The writers behind this newsletter.
LinkedIn Top Voice | Fashion, Luxury & Sportswear Analyst | Trends decoded
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