Market Pulse
Marcel MelzigA newsletter analyzing market shifts in fashion, luxury and sportswear—turning trends into business strategy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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marketpuls.substack.comLatest Issues
When Luxury buys the entire Venue
Market Pulse is back with a topic I’ve been circling for months.
The luxury-sport convergence gets covered as individual deals. A collaboration here, an ambassador there. But when you line up everything that happened in the past 12 months,...
ANTA: The LVMH of Sportswear
After a longer pause than intended - this is Market Pulse returning.
A lot has happened in sportswear and luxury since the last issue. More than enough to write about. I’ve spent the past months working closer with brands on the questions...
The Power of belonging: why Community > Audience in 2025
Few weeks ago, I shared why “Small is the new scalable.” It resonated more than I expected.
Because deep down, we’re all feeling the shift: the playbook built on mass exposure is breaking. And the brands that are thriving today aren’t the...
ASICS: How a 1949 Basketball Shoe Company turned Running into the New Streetwear
Running the Long Game Since 1949
ASICS began with a vision.
In the ashes of post-war Japan, Kihachiro Onitsuka believed that sport could rebuild a generation. His first product was a basketball shoe — handmade in Kobe. His philosophy:...
Meet the Sneakerina
Hey — welcome back to Market Pulse
This week: a silhouette shift that’s quietly rewriting the footwear playbook.
It’s not a sneaker.
It’s not a ballerina flat.
It’s something in between — and it’s everywhere if you’re paying a...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Market Pulse.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The trends, shifts and strategies reshaping luxury and sportswear, explained for the people making decisions.
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