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Marketing Proven

Loretta

Proven marketing strategies from ex-Googler working with 1,000+ companies, regular Q&As right at your fingertip.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues32SubscribersRead marketingproven.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Marketing is not proven anymore

When I left Google last year after a decade, I did what made sense. I started this newsletter called Marketing Proven. I built playbooks on Google Search campaigns and digital marketing fundamentals. I ran mentorship sessions where founders...

14 days ago
6
0

The skills that actually matter in the AI era

Last week I argued that AI is going to take away your job, and that you should be happy about it. A lot of people reached out saying they agreed, but then asked the same question: “OK, so how do I actually figure out what I want when my job...

a month ago
10
1

AI is going to take away your job

Every time I connect to the internet these days, I’m drowning in AI updates.

a month ago
6
0

What Does a Google Account Manager Actually Do? An Insider View

I started my first job at Google as an account manager, and spent more than half a decade there in that function across different organisations, markets, and seniority levels. Over the years, and even until now, I hear the same myths come u...

2 months ago
7
0

Authors

The writers behind this newsletter.

  • Loretta

    10 years at Google working with thousands brands globally, mentor at Google for Startups & Techstars. i talk digital marketing, AI, career, design and life pivots

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