Marketing in Progress with Moritz Fritzen
Moritz FritzenProven marketing strategies for B2C startups: Featuring real-world frameworks, practical insights, and hard-earned lessons from expert Moritz Fritzen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | moritzfritzen.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Rise of the Taste-Shaped Marketer
When I started in marketing ten years ago, everyone preached the same doctrine:
How to Calculate Your Marketing Budget
Most consumer startups plan their budgets backwards. Finance hands you a revenue target, marketing proposes a number that “feels reasonable,” and the final budget ends up being a compromise that satisfies nobody. This is not how you build a...
How to Prioritize Your Marketing
Picture this: you’re planning next year and your “plan” is a chaotic notes file full of random ideas. Some came from late-night sparks, some from other teams, some from whatever once worked on TikTok. The list is long, messy, and growing by...
Ultimate Guide to Annual Marketing Planning
Honestly, I hesitated writing this because anything with the words “annual marketing planning” usually makes people run for the exit. But I’m writing it anyway because planning, when done properly, is one of the few unfair advantages a cons...
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Authors
The writers behind this newsletter.
I help consumer startups grow through world-class marketing. Currently Head of Marketing & Advisor, I’ve built and led teams at Facebook, L’Oréal, Gorillas, and Eucalyptus.
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