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Artwork for Marketing in Progress with Moritz Fritzen

Marketing in Progress with Moritz Fritzen

Moritz Fritzen

Proven marketing strategies for consumer startups: Featuring real-world frameworks, practical insights, and hard-earned lessons from expert Moritz Fritzen.

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Substack
PricingOnly free issuesPublishesWeekly
Issues39Foundeda year agoLast Issue20 days ago
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Artwork for Marketing in Progress with Moritz Fritzen

Latest Issues

Brand Is Becoming the Only Real Moat

AI is about to commoditize almost everything.

This is not a distant future scenario. It is already happening.

Software gets copied in weeks. Content gets produced in minutes. Design is becoming templated. Even physical products are easier...

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What I Got Wrong at Gorillas

There’s a version of the Gorillas story people love.

A group of ambitious operators builds a rocket ship, raises billions, scales across Europe in record time, and becomes the blueprint for hypergrowth marketing.

Some of that is true. Gor...

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The Volume Play

There’s a number that will make most founders uncomfortable: 30.

That’s how many times best-performing consumer brands post on TikTok per day. Not per week. Per day.

Your instinct says that’s insane. That it’s spammy. That you’d run out o...

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The Food Brand Playbook Nobody Gave Me

Over the past six years, I’ve sat on every side of the table in food. I’ve invested in food brands. I’ve co-founded a retailer that lists products . I’ve build private label brands from scratch and launched food brands with retail distribut...

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Consumer Marketing Team OS

Most founders don’t actually run marketing.

They either outsource it to a Fractional CMO and pray for the best. Or they stay too close to execution and end up micromanaging tactics without a system.

Both paths break.

Because marketing, d...

2 months ago
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  • Moritz Fritzen

    I help consumer startups grow through world-class marketing. Currently Head of Marketing & Advisor, I’ve built and led teams at Facebook, L’Oréal, Gorillas, and Eucalyptus.

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