
Proven marketing strategies for consumer startups: Featuring real-world frameworks, practical insights, and hard-earned lessons from expert Moritz Fritzen.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 20 days ago |
| Active | |||||

AI is about to commoditize almost everything.
This is not a distant future scenario. It is already happening.
Software gets copied in weeks. Content gets produced in minutes. Design is becoming templated. Even physical products are easier...
There’s a version of the Gorillas story people love.
A group of ambitious operators builds a rocket ship, raises billions, scales across Europe in record time, and becomes the blueprint for hypergrowth marketing.
Some of that is true. Gor...
There’s a number that will make most founders uncomfortable: 30.
That’s how many times best-performing consumer brands post on TikTok per day. Not per week. Per day.
Your instinct says that’s insane. That it’s spammy. That you’d run out o...
Over the past six years, I’ve sat on every side of the table in food. I’ve invested in food brands. I’ve co-founded a retailer that lists products . I’ve build private label brands from scratch and launched food brands with retail distribut...
Most founders don’t actually run marketing.
They either outsource it to a Fractional CMO and pray for the best. Or they stay too close to execution and end up micromanaging tactics without a system.
Both paths break.
Because marketing, d...
Subscribers, engagement, traffic and sponsorship for Marketing in Progress with Moritz Fritzen.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I help consumer startups grow through world-class marketing. Currently Head of Marketing & Advisor, I’ve built and led teams at Facebook, L’Oréal, Gorillas, and Eucalyptus.
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