Marketing in Progress with Moritz Fritzen
Moritz FritzenProven marketing strategies for consumer startups: Featuring real-world frameworks, practical insights, and hard-earned lessons from expert Moritz Fritzen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 15 days ago |
| Active | |||||
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moritzfritzen.substack.comLatest Issues
The Influencer Rethink
Part 1 was about volume. This week is about where your money goes, because most consumer founders are spending their influencer budget backwards.
Here’s the pattern I see constantly: a founder allocates €5K–€20K/month for influencer market...
Brand Is Becoming the Only Real Moat
AI is about to commoditize almost everything.
This is not a distant future scenario. It is already happening.
Software gets copied in weeks. Content gets produced in minutes. Design is becoming templated. Even physical products are easier...
What I Got Wrong at Gorillas
There’s a version of the Gorillas story people love.
A group of ambitious operators builds a rocket ship, raises billions, scales across Europe in record time, and becomes the blueprint for hypergrowth marketing.
Some of that is true. Gor...
The Volume Play
There’s a number that will make most founders uncomfortable: 30.
That’s how many times best-performing consumer brands post on TikTok per day. Not per week. Per day.
Your instinct says that’s insane. That it’s spammy. That you’d run out o...
The Food Brand Playbook Nobody Gave Me
Over the past six years, I’ve sat on every side of the table in food. I’ve invested in food brands. I’ve co-founded a retailer that lists products . I’ve build private label brands from scratch and launched food brands with retail distribut...
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Authors
The writers behind this newsletter.
I help consumer startups grow through world-class marketing. Currently Head of Marketing & Advisor, I’ve built and led teams at Facebook, L’Oréal, Gorillas, and Eucalyptus.
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