Design Mavericks
Marzia Aricò, Andy Polaine, Giulio Frigieri, Mandy Giacchetto, Melvin Brand Flu, Marc Garcia FortunyBiweekly stories and reflections on design-driven organisational change, brought to you by Marzia Aricò.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 128 | Subscribers | Read | designmavericks.substack.com |
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| #218 | |
| #124 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Design Leaders Don't Burn Out. They Disappear, Slowly.
On March 3rd, we are hosting a free webinar to discuss what we have observed in our coaching work, explore the patterns that hold design leaders back, and open it up for conversation.
Your Customer Journey Map Is Not Dead. Your Relationship With It Is.
What Melvin Brand Flu said that you need to hear. (Recording inside.)
When Value Compounds in Real Time
Organisations talk about value constantly. It appears in board decks, KPI reviews, customer metrics, and operational dashboards. Financial value, customer value, process efficiency, capability building. Value is the one word everyone agrees...
Customer Journey Management is Dead in the Age of AI.
Intro by Marzia Aricò
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Authors
The writers behind this newsletter.
Author of the book Design Leadership Chronicles. Design leadership coach and advisor on design-led organisational transformation.
Leadership Coach, Designer, Author, Educator
Data & AI Governance, by Design | AI Strategy & Product | Ethical Design & Responsible Innovation
Founder of Hey Diggs. Designer of strategic decision-making, customer experiences, and business growth. Led by good research.
I bring 30+ years of expertise across strategy, design, psychology, tech, and finance, helping organisations turn complexity into clarity. Passionate about leveraging AI and human-centred design to create scalable solutions for the future.
Design is not neutral. It has the power to reinforce systems or question them. I write from a position of design dissidence: exploring what happens when design stops asking for permission and acts as a force of care, awareness, and responsibility.
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