Mastering Revenue Operations
Matt McDonaghEngineering and building powerful and efficient revenue engines.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 159 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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masteringrevenueoperations.comLatest Issues
Revenue Command & Control Has Arrived
Three years ago, I wrote that RevOps would orchestrate AI agents. The agents are here. Now we have to build the control plane.
Three years ago, in Beyond Revenue Operations, I argued that Revenue Operations was moving beyond operations.
T...
Revenue Is a System
Most B2B companies do not have a revenue engine.
They have a set of revenue activities.
Marketing runs campaigns. Sales works opportunities. Customer success manages accounts. Finance builds a forecast. Product ships features. Each team m...
10 Keys to Running Revenue Operations in the AI Era
We are living through the most exciting technological transformation in human history.
We are living through the most exciting technological transformation in human history. Artificial intelligence is reshaping every industry, rewriting th...
Build Your Revenue Brain in BigQuery
Most companies do not have a revenue system.
They have a revenue software collection.
Salesforce. HubSpot. Stripe. Zendesk. Gong. Outreach. Marketo. GA4. Product analytics. Spreadsheets. Dashboards. Slack alerts. A dozen disconnected tool...
How to Design and Build a B2B Revenue Engine in 2026 Using AI
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Authors
The writers behind this newsletter.
Matt is a family office investor and technologist living in New York City. He invests in technology companies, builds AI and is obsessed with engineering systems.
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