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Material Interest

Kira Mackenzie
Hundreds of paid subscribers

Everything is Material

Platform
Substack
PricingFreemiumPublishesWeekly
Issues10Founded2 years agoLast Issue14 days ago
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Latest Issues

the tactical build for my AI chief of staff

What I actually delegate to Quinn.

Last we spoke, I introduced you to Quinn, my personal AI chief of staff. Since then, I’ve been diving deep into making her actually work for me, as I’ve found that one of my toxic traits is getting super...

14 days ago
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4
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meet Quinn.

I built an AI chief of staff in 36 hours. She started this morning.

Yesterday, I got a text from a friend about how her AI chief of staff was gatekeeping her calendar. She sent a simple screenshot of their text chain (mind you, this was be...

a month ago
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margins matter

yes, from day one. lessons from Merit re: the modern marketing playbook

If you look objectively at most of today’s viral brands, they share a similarly formulaic strategy - widespread gifting, without abandon. Prior to Merit’s launch, for...

2 months ago
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on the portfolio career

I recently found myself on a panel, speaking on the topic of a portfolio career; a concept I’ve been discussing on TikTok since 2024. At the time, my concept was novel, though it seems to have garnered some traction since. That said, much o...

2 months ago
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Gifted at Gift Giving - So Good, I'm Buying It Twice (or Thrice)

‘Tis the season when we’re all feeling a bit spendy. If you’re anything like me, however, you’re specific and certainly don’t want to waste your time on things that won’t light you and your family up all 2026 long.

So if you’re looking for...

9 months ago
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